Tag "helyi márkák"
How Coca-Cola plans to build more billion-dollar brands
The soda giant is focused on scaling regional offerings under incoming CEO Henrique Braun. Coca-Cola’s incoming CEO is looking locally for its next $1 billion brand. Henrique Braun, chief operating...
Read moreNielsen: global brands in the saddle for consumer wallets
Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products:...
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