Tag "Heinemann Testvérek"
… it is juniper berries that rule!
According to IWSR data, premium and premium+ gin sales are in decline on key markets such as the UK and Spain, but the US, France and Japan are performing well....
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Let’s taste 2025!
This article is available for reading in Trade magazin 2025/4. “Our cocktail culture underwent significant changes in recent years, as the pandemic transformed the way bars operate and forced mixologists...
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Papa’s Pilar Rum
Papa’s Pilar is a premium rum brand created in honour of Ernest Hemingway. The rum is made from a blend of the best rums from various Caribbean and Floridian distilleries...
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Elite bubbles
The market of mixers – high-end tonics, colas, ginger beers and similar carbonated drinks –started flourishing in recent years. This article is available for reading in Trade magazin 2025/5. Mixers...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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Adaptation and renewal
Recent challenges have forced the domestic wholesale sector to keep adapting to market needs and economic changes. This article is available for reading in Trade magazin 2024/10 In addition to...
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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