Tag "GfK-CPS Consumer Panel"

A master course in adaptation – how the inflationary environment has influenced the FMCG market

A master course in adaptation – how the inflationary environment has influenced the FMCG market
Date: 2024-06-13 17:22:17

Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...

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Breaking waves

Breaking waves
Date: 2024-06-13 07:10:58

Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...

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Ice tea all stars

Ice tea all stars
Date: 2024-06-12 10:30:08

This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...

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German supermarkets draw even with discounters

German supermarkets draw even with discounters
Date: 2024-05-21 09:34:32

After two years of inflation-induced market share losses, German supermarkets stabilize their market position. Food prices are deflating for the first time in ten years. Market leader Edeka ended the...

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