Tag "fogyasztói hűség"
PwC Consumer Loyalty Survey now available for pre-order
Loyalty has become one of the most stable sources of growth, but most companies do not exploit the full potential of loyal customers. PwC Hungary is conducting extensive research on...
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Loyalty reloaded – who is going to win the loyalty war in 2025?
Consumer loyalty has never been so volatile and numerous international studies (Salesforce, PwC, McKinsey) warn that trust is quickly undermined by fragmented systems – when CRM, newsletter distribution and loyalty...
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How are successful companies tuned to their customers?
According to the results of this year’s KPMG Global Customer Experience Excellence survey, a high level of digitalisation, being sensitive to social issues and giving priority to earning the loyalty...
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