Tag "FMCG-kampányok"

Measuring the efficiency of print media in an integrated media plan
Date: 2017-09-23 17:56:07

Brand Science has analysed cases studies by 500 companies from 13 countries. The studies examined the role of print media in reaching PROI targets (Revenue Return on Investment) – the PROI...

Measuring the efficiency of print media in an integrated media plan Date: 2017-09-23 17:56:07

Measuring the efficiency of print media in an integrated media plan
Date: 2017-09-23 17:56:07