Tag "Flora Food Group"

Gordon Ramsay partners with Flora

World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...

Read more

Plant-based brands can’t compete without offering taste and quality

Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small...

Read more

Gordon Ramsay chose Rama’s plant-based butter alternative

Flora Food Group, which also produces and distributes Flora and Rama margarines, has signed a partnership agreement with Gordon Ramsay. As part of the joint work, the world-famous chef shows...

Read more

Plant-based brands risk losing consumer interest, says Flora exec

Flora Food Group marketing director Ian Hepburn has warned that plant-based brands need to prioritise taste and performance or run the risk of becoming too “niche” to consumers. Speaking to...

Read more