Tag "Flora Food Group"

Plant-based brands can’t compete without offering taste and quality

Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small...

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Gordon Ramsay chose Rama’s plant-based butter alternative

Flora Food Group, which also produces and distributes Flora and Rama margarines, has signed a partnership agreement with Gordon Ramsay. As part of the joint work, the world-famous chef shows...

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Plant-based brands risk losing consumer interest, says Flora exec

Flora Food Group marketing director Ian Hepburn has warned that plant-based brands need to prioritise taste and performance or run the risk of becoming too “niche” to consumers. Speaking to...

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