Tag "Flora Food Group"

Plates and glasses going green

Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...

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Gordon Ramsay partners with Flora

World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...

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Plant-based brands can’t compete without offering taste and quality

Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small...

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Gordon Ramsay chose Rama’s plant-based butter alternative

Flora Food Group, which also produces and distributes Flora and Rama margarines, has signed a partnership agreement with Gordon Ramsay. As part of the joint work, the world-famous chef shows...

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Plant-based brands risk losing consumer interest, says Flora exec

Flora Food Group marketing director Ian Hepburn has warned that plant-based brands need to prioritise taste and performance or run the risk of becoming too “niche” to consumers. Speaking to...

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