Tag "felmérés"
Sustainability on the shelf: what do shoppers think about packaging and the environment?
This article is available for reading in Trade magazin 2024/11 In a representative survey NMS Hungary asked 535 people how environmentally aware they consider themselves to be. 87% of respondents...
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Comprehensive survey on domestic cheese consumption
The objective of the Milk Interbranch Organisation and Dairy Board is to get more Hungarian cheese into Hungarian households, therefore the focus of its communication campaign for 2024-2025 is on...
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Baby boomers drive growth in healthy ageing skincare market
Interest is also growing in products that support both skin and mental health. As Baby Boomers retire, their focus on health and longevity is reshaping the skincare industry, according to...
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Many Hungarian companies are already using AI
In early August Hungarian Product conducted a survey among 260 of its trademark-using partners, to find out to what extent they have introduced AI into their business and production processes...
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One in two German households are struggling with food prices
Rising food prices hit hard more than half of the German population – especially low-income households – in 2023. According to a representative survey by TeamBank, two out of three...
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Value for money reigns, but we would spend more if…
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Young people value sustainability and environmental protection the most
According to the a joint survey by the Bosch Group and Richter Gedeon Nyrt., the climate crisis and the finite nature of natural resources are the biggest challenges for more...
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Most consumers believe AI will increase the risk of financial fraud
Americans are worried about an increase in financial fraud, which they say will be exacerbated by the rise of AI. This article is available for reading in Trade magazin 2024/10...
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Live shopping known but still little loved in Germany
More and more Germans are becoming familiar with live shopping. Six out of ten consumers know what the term means, which is twice as many as three years ago. However,...
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Half of Germans buy food close to expiry, but much food still ends up in the bin
According to a recent Kaufland survey, 50% of Germans regularly buy food that is close to its expiry date. Still, one in two households throws food in the trash every...
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Goodbye celebrities?
57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on...
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Temu eclipses Amazon in monthly downloads
A new analysis of download data for the Chinese shopping app Temu reveals it is quickly growing in popularity. The Temu app has been downloaded more than 735 million times...
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Optimistic CEOs around the globe – growth can start
CEOs are more optimistic about growth prospects than last year – according to the latest EY global survey of 1,200 CEOs and 300 institutional investors, conducted in 21 countries including...
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Shoppers buy more spontaneously and pay less attention to promotions
German consumers’ shopping habits changed in the summer of 2024: they paid less attention to promotions and made more spontaneous purchases than in autumn 2023. According to a new study...
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Here’s what consumers want from online grocers
A new survey reveals the types of features and services that draw shoppers to online grocery retailers. According to the results of a recent poll of 1,000 U.S.-based adults about...
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33% of holiday shoppers plan to spend less this year: Bankrate
Concerns around high interest rates and inflation are stressing consumers’ budgets, according to a recent report. Bankrate’s recent holiday report indicates how inflation and other macroeconomic factors are putting pressure on...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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Inflation, cost of living to impact majority of holiday shopping plans
Nearly two-thirds of U.S. consumers say that high prices will impact their holiday spending, while a small chunk of consumers plan to delay holiday season celebrations. That’s according to a...
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We spend HUF 100,000 on LEGO every year
The world of LEGO is also very popular in Hungary, and not only among children. According to a recent survey, the average Lego buyer spends more than HUF 100,000 on...
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Sharp Differences In Grocery Shopping Habits Across The Balkans, Study Finds
The annual Mediana TGI Adria survey polled over 17,000 consumers in Slovenia, Croatia, and Serbia has revealed notable differences in grocery shopping patterns among consumers in the three countries. The...
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More Americans view alcohol consumption as unhealthy – survey
Americans are increasingly viewing alcohol consumption in moderation is unhealthy, a new poll shows. A recent survey by US analytics firm Gallup showed that 45% of Americans think drinking one...
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55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. Indicating the importance of social commerce, more than half (55%)...
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One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online and 97% are aware of the risks involved. This article is available for reading in Trade magazin 2024/6-7 Four-fifths of...
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MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also make Hungarian Post’s delivery services available to their customers. This article is available for reading in Trade magazin 2024/6-7 According...
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Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German consumers focus on environmentally friendly ingredients and packaging. They expect products to be produced in Germany if possible and not...
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Environmental Concerns Prompting Consumers To Switch Diets
A sizeable number of consumers that are changing what they eat say they are doing so for environmental reasons, a study by the Marine Stewardship Council (MSC) has found. The...
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South Korea’s dermocosmetics market ranks 6th globally
It has attracted competition from „concept-dermo,” „dermo-inspired” and „pharma-dermo” brands. South Korea ranked sixth in the global dermocosmetics market in 2023, according to Euromonitor’s latest Beauty and Personal Care research....
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Adobe: how consumers use generative AI
A new study from Adobe explores how consumers use generative AI to shop – and how they want to shop. This article is available for reading in Trade magazin 2024/6-7...
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How are younger generations planning to spend the summer?
Younger generations are looking to travel, attend concerts and events, and dine out this summer, despite a sustained high cost of living. American Express’ Amex Trendex Millennial and Gen Z...
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Price Difference Between Organic And Conventional Food Narrows, Study Finds
The price difference between organic and conventional food items has reduced from 63% to 48% over the past five years in the Netherlands, according to a new survey by the...
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