Tag "felmérés"
Food waste reduction a key ESG priority for 70% of consumers
Some 70% of consumers believe retailers should focus their ESG efforts on food waste reduction rather than addressing ‘mainstream’ sustainability efforts, such as recycling. New data of over 1,000 shoppers...
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Retailers fight customer churn with loyalty programs
Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise. Two-thirds of retailers offer loyalty programs, according to a Salesforce...
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The age of megadeals
Although the number of deals has decreased by 17%, the increase in high-value company purchase transactions clearly signals a recovery on the transaction (mergers and acquisitions – M&A) market, according...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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IWG survey: benefits of hybrid working
According to a recent study by the International Workplace Group, hybrid working offers many benefits for both employees and employers. 36% of employees take less sick leave thanks to the...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience. This article is available for reading...
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SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers and retailers are positive about the benefits it can bring, according to recent survey conducted by the SPAR Group in...
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Nearly €6 Billion in GDPR Fines Since 2018
According to the latest DLA Piper report in 2024, EU data protection authorities imposed €1.2 billion in fines for the violation of GDPR rules, bringing it to a total of...
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Young People Believe Everything AI Says
Almost all Gen Z youths use artificial intelligence (AI), but most of them fail to recognize when AI “hallucinates” and provides incorrect answers, according to a survey conducted by EY,...
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Gen Z values in-store shopping
Digitally-native Gen Z shoppers are more likely to visit retail stores than older generations, with many saying they enjoy the experience of in-store shopping. That’s according to a new survey...
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Below average AI use at work by Hungarians
Hungarian workers are less likely to use AI for work and personal purposes than the global average, according to a joint survey of more than 150,000 employees in 188 countries,...
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Majority of shoppers use generative AI without realising it
According to a new study, 71% of consumers in the US are unaware that they are using generative AI while shopping online. This article is available for reading in Trade...
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AI for increasing customer loyalty
According to a recent survey, companies in the retail sector are increasingly using AI technology to strengthen customer loyalty. This article is available for reading in Trade magazin 2024/12-2025/01. Every...
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US: Aldi offers best value, low everyday prices, according to customer survey
Fast-expanding discount grocer Aldi is touting its ability to save shoppers money on grocery essentials. The grocer partnered with Ernst & Young Quantitative Economics and Statistics Group (QUEST) to conduct an...
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Many consumers not aware of AI is in play during online shopping
Well more than half of consumers, 71%, don’t realize they are encountering AI technology during an online shopping experience despite the fact most had recently shopped with retailers using the...
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Growing security awareness in online shopping
According to the latest survey by Pepita.hu, Hungarian online shoppers are becoming increasingly aware of the need to protect their personal data and use secure payment solutions. This article is...
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Italian Shoppers Opt For Convenience Over Price, Study Finds
A survey by Italian consumers association Altroconsumo revealed that convenience is the top priority for 33% of supermarket shoppers, followed closely by price at 24%. Only 17% of consumers prioritise...
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With or without oil?
Eight out of ten Hungarians eat quick-frozen, breaded meat products available in shops, and 78% believe that the popularity of these lies mainly in easy and quick preparation, according to...
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Most online shoppers are fed up with unpredictable parcel delivery times
According to a recent Ipsos survey commissioned by DODO, it has already happened to every second customer that they weren’t at home when a parcel was delivered, and nearly two-thirds...
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German shoppers open to biometric payments
According to a recent Mastercard survey 43% of German consumers are open to paying with biometric identification at in-store checkouts, an increase of 9% compared to the previous year. Currently...
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Hungarian SMEs need more information on ESG requirements
A recent research by Billingo has found that 67% of medium-sized businesses are already aware of the ESG basics, while 61% of micro-businesses and 64% of self-employed people don’t have...
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Food Labels Should Indicate Whether Products Were Made Using AI, Say Consumers
Some 83% of consumers believe that food labels should state whether said products were made with the help of AI technology, a new survey has found. According to the survey,...
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Consumers have reached the limits of their capacity
In August 2024 RRD came out with its Awareness-to-Action Study – conducted in partnership with Prosper Insights & Analytics – which gathered the views of more than 2,000 US consumers...
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Young people value sustainability and environmental protection the most
According to the a joint survey by the Bosch Group and Richter Gedeon Nyrt., the climate crisis and the finite nature of natural resources are the biggest challenges for more...
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Q-Commerce Shoppers Opt For Smaller Basket Sizes, Notes DIA
Quick-commerce shoppers in Spain purchase baskets of smaller volumes and value, but shop on a weekly basis, an analysis of customers by Glovo and DIA has shown. Shoppers who opt...
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Sustainability on the shelf: what do shoppers think about packaging and the environment?
This article is available for reading in Trade magazin 2024/11 In a representative survey NMS Hungary asked 535 people how environmentally aware they consider themselves to be. 87% of respondents...
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Comprehensive survey on domestic cheese consumption
The objective of the Milk Interbranch Organisation and Dairy Board is to get more Hungarian cheese into Hungarian households, therefore the focus of its communication campaign for 2024-2025 is on...
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Baby boomers drive growth in healthy ageing skincare market
Interest is also growing in products that support both skin and mental health. As Baby Boomers retire, their focus on health and longevity is reshaping the skincare industry, according to...
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Many Hungarian companies are already using AI
In early August Hungarian Product conducted a survey among 260 of its trademark-using partners, to find out to what extent they have introduced AI into their business and production processes...
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