Tag "felmérés"
Private labels make plant-based alternatives cheaper
For the first time, plant-based products in Belgian supermarkets are significantly cheaper than their animal-based counterparts. This turning point is due to the rise of private labels. “Plant-based milk cheaper...
Read more
KPMG CEO Outlook 2025: replanned trust
CEOs are more cautious about the future of the global economy, but they are optimistic about the prospects for their own companies, according to KPMG’s latest survey. The study involved...
Read more
Generations X and Y would be happy to cook more
According to data from Impetus Research’s éTREND 2025 survey, 81% of Hungarians cook or bake several times a week at home, with 32% doing so almost every day. In a...
Read more
Acceptance
Personal experience improves acceptance of workers with disabilities, according to a nationally representative survey commissioned by McDonald’s. The Kantar Hoffmann survey has found that the Hungarian society is becoming increasingly...
Read more
Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
Read more
Private label’s allure transcends income levels, survey finds
Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save money, Alvarez & Marsal reported. Consumers with household incomes above $100,000...
Read more
Lack of Guidance, Not Interest, Holds Back SMEs from AI Adoption
Team.blue, one of Europe’s leading digital service providers, has released a new report highlighting how small businesses across the continent approach digitalization and artificial intelligence. Based on a survey of...
Read more
Ipsos Cost of Living Monitor 2025
The eighth edition of the Ipsos Cost of Living Monitor is a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”. Five...
Read more
Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
Read more
KSH: the European Population Health Survey will end in the middle of next month
The Hungarian phase of the European Population Health Survey (EPHS) will end on December 15, the Central Statistical Office (KSH) announced to MTI on Tuesday. According to the announcement, more...
Read more
Foodservice traffic continues to fall as consumers cut costs
The foodservice industry is facing challenges from a tougher consumer environment. Foot traffic across the segment has decreased, and consumers are adjusting spending habits to stretch their dollar. New data...
Read more
Self-Checkout Systems Gain Ground in German Retail
Self-service checkout systems are becoming increasingly popular in German retail: according to a recent survey by Euro Kartensysteme, two-thirds of consumers now use them when available. This marks a significant...
Read more
How Gen Alpha shops — and what they shop for
Numerator data offers insight into the purchasing habits of the youngest consumers. Gen Alpha, representing consumers age 14 and under, is the first demographic cohort born entirely in the 21st...
Read more
Decarbonisation: 45% of domestic companies have a strategy
The latest research by PwC Hungary says 45% of domestic companies have already developed a decarbonisation strategy, but only 12% have committed to achieving net-zero emissions by 2050. 37% of...
Read more
Temu and Shein’s European growth slows down
Around 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount...
Read more
German Consumers Plan Lower Spending for Black Friday 2025
German shoppers are expected to spend an average of €298 during Black Friday 2025, marking a 7 per cent drop compared to last year. The reduced budget reflects a shift...
Read more
Climate change: a concern that is losing importance in the EU
According to the Eurobarometer 2025 survey, while 85% of EU citizens think climate change is a serious problem, only 9% rank it among the most pressing challenges. This article is...
Read more
Growth in Germany’s Plant-Based Food Market Continues
Germany’s market for plant-based food alternatives reached €1.7 billion in retail sales in 2024, growing at an average annual rate of 3.3% between 2022 and 2024, according to a new...
Read more
Cautious optimism
According to the Ipsos AI Monitor 2025 survey, 64% of the Hungarian population believes that AI has more advantages than disadvantages, which is above the European average. This article is...
Read more
Weight-loss drug users are shopping less at these retailers
The rising use of GLP-1 weight-loss medications such as Ozempic may have a negative impact on sales at some top retailers. A leading 20% of U.S. consumers who have lost...
Read more
Global front lines on the food essentials market: beyond bread
Euromonitor International’s annual 100-country research gives a detailed picture of the global market for staple foods, its current structure and expected developments until 2030. This article is available for reading...
Read more
Not much plant-based food in the British diet
Britons don’t consume enough plant-based food to maintain long-term health, claims a new research by King’s College London. This article is available for reading in Trade magazin 2025/10. According to...
Read more
Food delivery instead of room service
According to an international survey by foodora, the number of food deliveries to hotels and hostels in Budapest, Vienna and Prague has grown by 10%. This article is available for...
Read more
Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
Read more
German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
Read more
What drink flavours did the summer bring?
According to a survey by Innova Market Insights, this summer consumers were looking for refreshing, lively flavours that evoke nostalgia and sunshine. This article is available for reading in Trade...
Read more
A third of Hungarians are still looking for ways to eat more healthily and only a quarter of them eat consciously
The representative éTREND 2025 survey by Impetus Research identifies five segments of the Hungarian population, from which only two include people who eat healthily. This article is available for reading...
Read more
PwC: Average holiday spend set to drop 5% this year — biggest decline in five years
Cost concerns will be front and center this holiday season as many shoppers — particularly those belonging to Gen Z — pull back their spending amid economic uncertainty and rising...
Read more
Website speed, design, security key for online shoppers
Online shoppers have several pet peeves that will stop them from making a purchase. That’s according to a new survey from retention marketing firm Clutch, which revealed that slow speeds,...
Read more
Half of Europe’s shoppers are incognito
Half of European consumers shop in secret. The main reasons for stealth shopping are embarrassment and a wish to avoid arguments at home. Six out of ten secret shoppers hide...
Read more