Tag "felmérés"
What drink flavours did the summer bring?
According to a survey by Innova Market Insights, this summer consumers were looking for refreshing, lively flavours that evoke nostalgia and sunshine. This article is available for reading in Trade...
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A third of Hungarians are still looking for ways to eat more healthily and only a quarter of them eat consciously
The representative éTREND 2025 survey by Impetus Research identifies five segments of the Hungarian population, from which only two include people who eat healthily. This article is available for reading...
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PwC: Average holiday spend set to drop 5% this year — biggest decline in five years
Cost concerns will be front and center this holiday season as many shoppers — particularly those belonging to Gen Z — pull back their spending amid economic uncertainty and rising...
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Website speed, design, security key for online shoppers
Online shoppers have several pet peeves that will stop them from making a purchase. That’s according to a new survey from retention marketing firm Clutch, which revealed that slow speeds,...
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Half of Europe’s shoppers are incognito
Half of European consumers shop in secret. The main reasons for stealth shopping are embarrassment and a wish to avoid arguments at home. Six out of ten secret shoppers hide...
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Bejgli in the basket: exploring Hungarian Christmas traditions
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Global front lines on the food essentials market: beyond bread
Euromonitor International’s annual 100-country research gives a detailed picture of the global market for staple foods, its current structure and expected developments until 2030. This article is available for reading...
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Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
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Food delivery instead of room service
According to an international survey by foodora, the number of food deliveries to hotels and hostels in Budapest, Vienna and Prague has grown by 10%. This article is available for...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Grocery Stores In Denmark Face DKK 1bn Hit From Weight Loss Medications, Study Finds
Danish grocery stores risk losing up to DKK 1.2 billion (€130 million) in revenue due to increased use of weight loss medication in the country, a new report from representative...
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NRF: Back-to-school shopping kicked off early this year
Concerns about potential price hikes due to tariffs have jumpstarted back-to-school shopping this year. Two-thirds (67%) of back-to-school shoppers had already begun purchasing items for the upcoming school year as...
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60% of German retailers advertise on social media
Social media is playing a big role in online retail in Germany. A majority of 59 percent of retailers in the country use a profile on social networks to promote...
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Delivery Platforms Important For 83% Of Businesses
Eighty-three percent of merchants view delivery platforms as essential to the success and efficiency of their businesses, according to a new study conducted by Finnish food delivery firm Wolt. Eighty...
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Survey: Most shoppers spending more time reading food labels
A new consumer survey from global data standards organization GS1 US showed that more than three-quarters (76%) of consumers want more information about products due to higher food costs, with...
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Glass bottles found to contain microplastics
Drinks sold in glass bottles have been found to contain more microplastics than those sold in plastic bottles, according to a new study. The research, released by France’s food safety...
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Greek Supermarkets Beat European Rivals On Price
Greek supermarkets offer a more affordable average household basket, compared to those in seven other European countries. The cost of the basket in Greece is significantly lower, compared to Germany...
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Vegans Shop More Often Than Meat Eaters, Study Finds
Vegans and vegetarians visit grocery stores significantly more often than meat eaters, according to a new study by KPMG and the EHI Retail Institute. Vegans top the list with 3.4...
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Spanish Food E-Commerce Market Set To Recover In 2025
The Spanish e-commerce market for food and hygiene products is set to recover in 2025, according to the IX Food E-Commerce Observatory, presented by industry association ASEDAS (Asociación Española de...
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German consumers Rarely Shop via Social Media
German consumers remain skeptical about shopping through social media, according to a new study by Yougov and Coupons.de. Only 18% of Millennials and Gen Z have ever made a purchase...
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UK Retailers Prioritise AI Over Planned Technology Investments, Study Finds
Over two thirds (67%) of retailers in the UK are prioritising AI over planned store technology investments, the latest research from Pricer has revealed. Retailers are adopting AI rapidly, with...
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Euromonitor International 2025: everything for your pet!
The global pet care market is expected to reach the value of USD 215bn in 2025. The latest research by Euromonitor International highlights the key changes and growth trends that...
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Cost-consciousness and tech-openness – this is how Hungarians travel abroad this year, according to a Visa survey
36% of Hungarians plan to take a vacation abroad during their upcoming holidays, and most of them will travel to Croatia this year. According to Visa’s 2019 study on travel...
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8 in 10 consumers now rely on AI search
About 80% of consumers now rely on AI-generated search results for at least 40% of their queries, significantly reducing the need to click through to external websites, according to a...
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Acceptance of 3D-Printed Meat Is Rising in Germany
German consumers are increasingly open to 3D-printed, lab-grown meat alternatives, according to a new survey by digital association Bitkom. While six years ago merely 13 per cent of people were...
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Circana: Households shop with nearly 40 retailers annually
The average U.S. household shops at a wide variety of retailers annually, according to new data. Circana’s latest Complete Consumer research reveals that households visit 39 unique retailers each year,...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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MHC Mobility’s 2025 National Fleet Survey on Key Industry Trends and Challenges for Companies Completed
The recent National Fleet Survey conducted by MHC Mobility has shown that the fleet management habits of Hungarian companies are undergoing significant changes. The survey results highlight that more and...
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Shoppers expect to spend 8% more on groceries this summer than a year ago, survey finds
The majority of people who took part in a recent KPMG poll said they think tariffs will push up grocery prices — a higher percentage than for any other category...
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