Tag "EY"
Hungarian companies are already being attacked using AI
According to research by EY, AI has become one of the latest tools for digitally attacking Hungarian firms. This article is available for reading in Trade magazin 2025/5. EY’s survey...
Read more
EY: Energy procurement has become a key issue – fluctuating prices are affecting the competitiveness of more and more companies
The majority of companies are concerned about securing the energy they need to grow, while volatile prices are already hurting their profitability, according to a new international survey by EY,...
Read more
Spring tax package 2025 – wide-ranging changes in several tax codes
The Ministry of National Economy has submitted the draft of the spring tax package to the Parliament, which includes amendments to several tax codes. EY experts provide information on the...
Read more
New environmental fines: companies will now have to dig deeper into their pockets
From May 2025, companies will be subject to significant fines under amendments to the regulations governing licensing, air protection, noise protection, waste management fines, and surface water protection. Under the...
Read more
Hungarian M&A market at historic high
The domestic transaction market reached a record high last year, according to a recent report by EY-Parthenon evaluating corporate mergers and acquisitions (M&A). Although the number of deals stagnated, the...
Read more
EY: Brand loyalty is on the decline – almost only the price-value ratio matters
Consumers around the world are concerned about the rising cost of living, which is having a dramatic impact on their purchasing habits, according to EY’s latest international survey of more...
Read more
NAV audits 2025: who will be in focus?
Fiduciaries, the transfer pricing of food businesses and items affecting the global minimum tax are among the new areas of focus for the National Tax and Customs Administration (NAV), according...
Read more
Spring transformation in an important system of state subsidies: this is how the rules may change
The rules for cash grants (EKD) awarded on the basis of individual government decisions may undergo significant changes this spring, which is expected to give a new direction to the...
Read more
Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
Read more
EY: Hungarian companies are already being attacked with artificial intelligence
Artificial intelligence (AI) has become a common tool for corporate fraud in Hungary, according to a survey conducted by EY with 50 Hungarian compliance and security leaders. According to experts,...
Read more
EY research: consumer impression plays a key role in business success
Consumer perception plays a key role in business success, but most companies do not have a comprehensive strategy for this; lack of data is the biggest obstacle to Hungarian companies...
Read more
EY: Only a few days left for domestic companies to request the suspension of tariffs on their products
Companies that want to import goods that are not available in the European Union or that are only available in limited quantities in the EU, duty-free or with a reduced...
Read more
Sustainability pays off
The EY 2024 Sustainable Value Study involved 520 sustainability leaders, including 50 Hungarian professionals. This article is available for reading in Trade magazin 2024/12-2025/01 EY’s study highlights: companies that prioritise...
Read more
Shoppers are prepared to look for the best deals – EY Christmas survey
The majority of shoppers are specifically looking for and waiting for holiday discounts, according to EY’s latest international research conducted with the participation of 13,000 consumers. The proportion of those...
Read more
European Union launches another Innovation Fund round
A new round of the European Commission’s Innovation Fund is expected to open in November, with more than EUR 3bn in funding for companies to make green investments. This article...
Read more
Hungarian companies are optimistic about climate change
According to EY’s international research, the majority of Hungarian companies are optimistic about meeting their climate targets, and 70% are confident that they will reach their sustainability goals. This article...
Read more
Cybersecurity: careless domestic firms could be sanctioned
On 18 October the NIS2 – the revised EU cybersecurity directive – came into force, covering thousands of companies in Hungary. This article is available for reading in Trade magazin...
Read more
Hungary’s M&A market is going strong
Hungary’s transaction market has remained active in spite of the geopolitical uncertainties, according to a recent EY Mergers and Acquisitions (M&A) report. This article is available for reading in Trade...
Read more
The slowdown in the electric car market is only temporary
Global demand for pure electric, hybrid and plug-in vehicles (EVs) is slowing this year, according to an international survey conducted by EY of 19,000 consumers in 28 countries. The slowdown...
Read more
Agora Vision: Demand for Hungarian Products won’t drop in the future
Hungarian Product Nonprofit Kft. hosted its 10th anniversary conference in Tata. The main topics were the future of the food industry, trade and innovations. This article is available for reading in...
Read more
This is why many people still choose shops instead of buying online
According to a recent EY international survey of more than 23,000 consumers in 30 countries, shoppers still prefer to examine products in person before buying, which favours traditional shops over...
Read more
Sustainability investments pay off in our country
Sustainability investments pay off better than expected at domestic companies that take the designated climate goals seriously, according to EY’s international research with the participation of more than 500, including...
Read more
Éva Hegedüs is the winner of the EY Business Person of the Year Award
Éva Hegedüs, co-founder and CEO of Gránit Bank, has won the grand prize at the EY Entrepreneur of the Year program gala and will represent Hungary in the global finals....
Read more
ESG is still a source of confusion
According to EY’s latest international research – conducted in 53 countries, including Hungary – 51% of Hungarian respondents aren’t familiar with ESG legislation, which is a worse result than the...
Read more
The Hungarian M&A market is gaining momentum
Despite the geopolitical uncertainties, the domestic transaction market remained active, according to EY’s recent report evaluating corporate mergers and acquisitions (M&A). Although the number of transactions decreased, their estimated value...
Read more
Cyber protection: careless domestic companies can be sanctioned within days
In a few days, NIS2, i.e. the revised EU cyber protection directive, which applies to thousands of companies in Hungary, will go into effect. Companies that fail to register may...
Read more
Private labels are enjoying unprecedented popularity
According to EY’s latest Future Consumer Index, inflationary pressure and the cost-of-living crisis have had a significant impact on consumer preference for private label products. This article is available for...
Read more
Within weeks, billions of euros in support will open up for companies starting to invest in green
The next application round of the European Commission’s Innovation Fund is expected to open in November this year with a budget of more than 3 billion euros. Businesses starting a...
Read more
Goodbye celebrities?
57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on...
Read more
Optimistic CEOs around the globe – growth can start
CEOs are more optimistic about growth prospects than last year – according to the latest EY global survey of 1,200 CEOs and 300 institutional investors, conducted in 21 countries including...
Read more