Tag "energiaital"
From June, it will be illegal to sell energy drinks to those under 18 – this is how home delivery will be controlled
Hungary’s Parliament has unanimously passed a bill that bans the sale of energy drinks to minors. The new legislation, effective from June, not only affects in-store purchases but also covers...
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HELL ENERGY also reacted to the new rule regarding energy drinks
According to the decision of the Hungarian Parliament, a law in Hungary now prohibits the purchase of energy drinks by those under the age of 18. Only four countries in...
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New rules for the sale of energy drinks: banned for children, remains safe for adults
New regulations came into effect in Hungary at the end of April regarding the sale of energy drinks: it is now prohibited for those under 18 to purchase these products....
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Heineken buys minority stake in UK energy-drink firm Tenzing
The deal is the Dutch brewer’s latest move to invest in businesses outside beer. Heineken has continued its M&A activity outside beer with the purchase of a stake in UK...
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Spanish government bans ultra-processed foods and energy drinks from schools
The Spanish government is banning ultra-processed foods and energy drinks from primary and secondary schools, and is limiting the number of fried foods and the use of semi-finished products in...
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Monster Rio Punch
Monster Rio Punch is a brand new taste sensation. A mix of exotic fruit flavours with a hint of spice, packed full with our world-famous Monster energy blend. Rio Punch...
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AB InBev forms energy-drinks “partnership” with 1st Phorm
The companies will work together to launch a new energy drinks brand in the middle of this year. Anheuser-Busch InBev is making a play in the US energy-drinks category through...
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Monster Ultra Strawberry Dreams
Ultra Strawberry Dreams was created with passion and it is fully packed with our Monster energy blend. Try it and you are guaranteed to go crazy for it, too. Contact: Coca-Cola...
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Molson Coors takes majority stake in ZOA energy drink
Molson Coors Beverage Co. is taking a majority ownership stake in ZOA, the energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. Taking a majority...
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HELL innovates: the 500 ml product line has arrived
HELL is famous for its varied portfolio and diverse innovation, aiming to meet consumer needs for functional energy drinks as widely as possible. The energy drink market is dominated mainly...
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Keurig Dr Pepper to buy energy-drinks business Ghost
The 7Up maker will initially purchase a 60% shareholding in the brand for roughly $990m. US soft drinks major Keurig Dr Pepper has struck a deal to acquire the Ghost...
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Nébih: labeling problems were found with energy drinks
Energy drinks were examined by the National Food Chain Safety Office (Nébih), no safety problems arose, in one case a food quality defect was found, and in 28 products there...
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Temporary production break at the HELL energy drink factory due to the shortage of B vitamins in Europe
Due to the lack of B vitamins in Europe, HELL ENERGY Magyarország Kft. will suspend the production of HELL energy drinks containing B vitamins for a maximum of 2-3 weeks...
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Competition supervision proceedings were initiated against the Hungarian Energy Drinks Association for misleading consumers
The Economic Competition Authority (GVH) has initiated a competition supervision procedure against the Hungarian Energy Drink Association (MESZ), which is believed to have deceived consumers on its social media platforms,...
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Energy drinks will not be a prohibited product
Contrary to many reports published so far, from the start of school in September 2024, energy drinks will not be a prohibited product in educational institutions – we learn from...
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UK Labour government to ban energy drink sales to teens
The party said energy drinks containing 150mg of caffeine per litre will be “banned from sale in retail outlets and online to under-16s”. The UK Labour party has pledged to...
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Monster Bad Apple
Are you tempted to try it? We hope so! The new Juiced Monster Bad Apple is here, in an unusual packaging, with an apple cider flavour. Not too sweet, refreshingly...
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Adrenalin Classic Energy drink – Renewed packaging design and recipe
The advantage of the product is its renewed packaging, which isn’t only progressive and eye-catching, but has also been made using the special “matt tactile overvarnish” technology, plus the energy...
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If you need a little… energy
In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...
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Monster Energy Ultra Rosá
The product, introduced to the Hungarian market in February, offers consumers a completely new taste experience. Monster Energy Ultra Rosá’s red fruity, smooth and light flavour with a refreshing floral...
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Burn Guava
The sweet and sour flavour combination of the new Burn Guava makes partying relaxing and fun in a special way. Contact: Coca-Cola HBC Magyarország Kft. Evelin Bartus portfolio development lead; T.:...
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18+! Will cola be next after the energy drink?
According to the new regulations coming into force in Hungary, it will be forbidden to sell or serve energy drinks to people under the age of 18 if the caffeine...
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The IKSZ supports the bill prohibiting the sale of energy drinks to under-18s
The Youth Christian Democratic Union (IKSZ) supports the bill prohibiting the sale of energy drinks to under-18s, which was submitted to the Parliament by KDNP politicians Lőrinc Nacsa and István...
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Ficsak: the bill prohibiting the sale of energy drinks to minors is an important step
The submission of the bill prohibiting the sale of energy drinks to those under 18 years of age is an important step, Nóra Király, the founder of the Young Families...
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Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...
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Red Bull is coming up with a new, limited product
Red Bull is expanding its range for the young generation with its latest summer edition drink, the soft drink named “Curuba Elderflower”. In addition to passion fruit and peach flavors,...
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Monster Green Zero
We expand our energy drink portfolio in 19 countries with the biggest Monster launch in 2 decades! It has been 20 years since we rolled out the iconic Monster Green,...
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Majority Of Europeans Consider Ultra-Processed Foods Unhealthy, Study Finds
The majority of European consumers (65%) believe that ultra-processed food items are unhealthy and will cause health issues later in life, according to a new study conducted by the EIT...
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Red Bull ends an outstandingly good year
Red Bull, the Austrian-based energy drink company, closed last year after an exceptional year, with significant growth and record sales. Last year, the company crossed the 10 billion euro turnover...
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