Tag "Employer branding"
The future is already the present – employer branding in the spirit of sustainability
Employer branding is no longer just an HR tool, but a strategic factor, according to the third Employer Branding Conference, held on 3 June 2025. This article is available for...
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Employer branding in the age of AI and GenZs – The sequel
The 2nd Marketing Art Employer Branding Conference will be held on November 27, again at the Pasarét Community Hall. But is there such a thing as a loyal employee? Maybe you...
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“Employer Branding: the love affair of marketing and HR”…
In June the first joint Employer Branding Conference of the Hungarian Marketing Association (MMSZ) and Marketing Art was held. Trade magazin was the event’s media partner. This article is available...
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“Employer Branding: the love of marketing and HR”…
In June, the first joint employer branding conference of the Hungarian Marketing Association and Marketing Art was held under the title “employer branding in the age of AI and GenZs”....
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Employer Branding Conference
On June 5, the Hungarian Marketing Association and MarketingArt will organize the first joint Employer Branding conference in the Pasarét Community Hall. Retention still resonates as the best form of...
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Behavioral design is the key to successful change
If we want to put artificial intelligence at our service, we first need to understand human behavior in order to properly train algorithms and make life better overall. This requires...
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Employer branding against hotel fluctuations
More and more domestic hotels recognize that an integrated employer branding strategy can provide an effective solution to the huge fluctuation in hospitality. Experience shows that one-off campaigns do not...
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