Tag "Deluxe"

Lidl’s “Deluxe” Move in Bakery: A New Layer in the Discounters’ Premiumization Strategy

Lidl is quietly premiumizing its bakery section – inviting shoppers to see rustic breads as crafted indulgence, not discount staples. Lidl has taken a notable step forward by introducing its...

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New cold cut from Wiesbauer-Dunahús

Cold cut Krakowska has already been a success in German-speaking countries, and now Wiesbauer-Dunahús brings an improved, premium version to the Hungarian market. Krakowska Deluxe is made from selected 1st-class...

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New Coccolino Intense super-concentrated product range

IS IT YOUR PERFUME OR YOUR FABRIC SOFTENER? There are exclusive fragrances in your fabric softener, created by some of the best perfumers, which are guaranteed to inspire you day...

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