Tag "CSR"
Hungarian Product: more than just a trademark
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...
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Who will kill McDonald’s?
In May an article was published in a trade magazine, titled ‘How postmodern culture killed McDonald’s’ – well, we have to warn the fast food chain’s competitors: McDonald’s is alive...
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Hungarian companies have won at the World CSR Day with the BrandTrend
The BrandTrend has opened a new dimension to the companies that are taking the Hungarian CSR activities seriously. It is the first time that Hungarian companies – in cooperation with...
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