Tag "CSR"
Focusing on the future
Our magazine interviewed Gergely Bálint, Nestlé Hungária’s new director of corporate sales, Mónika Szilva, the new head of the Maggi business line and Gábor Tompa, the company’s new corporate communication...
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Hungarian Product: more than just a trademark
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...
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Who will kill McDonald’s?
In May an article was published in a trade magazine, titled ‘How postmodern culture killed McDonald’s’ – well, we have to warn the fast food chain’s competitors: McDonald’s is alive...
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Hungarian companies have won at the World CSR Day with the BrandTrend
The BrandTrend has opened a new dimension to the companies that are taking the Hungarian CSR activities seriously. It is the first time that Hungarian companies – in cooperation with...
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