Tag "CPS-YouGov"

Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?

Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
Date: 2024-12-03 10:59:30

The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...

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The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)

The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)
Date: 2024-11-19 13:16:41

Wednesday morning of the Business Days conference, the topic was a general market assessment of the past year and a half, in the light of the shopping habits of households...

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Pockets rattling with change

Pockets rattling with change
Date: 2024-11-19 11:34:10

Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...

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No-meat mood in the frankfurter category

No-meat mood in the frankfurter category
Date: 2024-11-03 13:33:46

Although frankfurter retail sales were lower last year than in 2022, the end-of-year season was stronger than the year before. This article is available for reading in Trade magazin 2024/11...

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