Tag "Capgemini Research Institute"
German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
Read more
Five microtrends rewriting green claim strategies
As sustainability communication is maturing, vague, formulaic green claims are disappearing from the market. This article is available for reading in Trade magazin 2025/8-9. Based on the spring 2025 forecasts...
Read more