Tag "AI"
Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from BRG. More than eight in 10 retailers have integrated artificial...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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On municipal duty: the AI clerk has no holidays to plan
The municipal AI assistant, a digital customer service officer, does not need to clean, cook for the holidays or rush home to the family. It works 24/7 and can provide...
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KPMG CEO Outlook 2025: replanned trust
CEOs are more cautious about the future of the global economy, but they are optimistic about the prospects for their own companies, according to KPMG’s latest survey. The study involved...
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MNB: artificial intelligence could be the new engine of the financial system
Artificial intelligence (AI) can be the new engine of the financial system – emphasized Norbert Izer, the central bank’s executive director responsible for financial markets and digitalization, in the Magyar...
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Publicis Groupe’s annual Goodwill message has arrived
The Groupe is bringing its past to life by combining AI and innovation to celebrate its first century and launch the next. From its origins as a small creative workshop...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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To get a higher salary, you need to understand and use AI
Workers who use generative AI on a daily basis experience higher pay, greater job security, and productivity—while a third of the global workforce regularly feels overwhelmed. PwC’s 2019 Global Workforce...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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Lack of Guidance, Not Interest, Holds Back SMEs from AI Adoption
Team.blue, one of Europe’s leading digital service providers, has released a new report highlighting how small businesses across the continent approach digitalization and artificial intelligence. Based on a survey of...
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AI agents are coming to the checkout – a new era in online commerce
Artificial intelligence has added a new player to digital commerce: so-called AI-based purchasing agents have appeared, which research, recommend and even place orders on behalf of users. According to a...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
Read moreBol lets AI chatbot pick your Christmas gifts
Will a bot soon be choosing your end-of-year gifts? This week, Bol is introducing Gift Assistant, a new AI feature in the app that guides customers to the right gift...
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IFA 2025: Haier Europe shapes the future with AI
IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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Humanoid robots in logistics: science fiction today, reality tomorrow?
Humanoid robots have long been part of visions of the future. Initial practical experiences show that the technology could also be used in logistics in the medium term. Always open...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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Hungary’s smart shoppers: one in five Hungarians says AI is increasingly influencing their spending decisions
As Black Friday kicks off one of the busiest shopping periods of the year, a new survey by Revolut, a global fintech company with over 65 million customers, and research...
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ChatGPT is the new uncle
Google’s dominance seems to be faltering: AI and especially ChatGPT is revolutionising online search. This article is available for reading in Trade magazin 2025/11. Users increasingly want summarised, personalised answers...
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Is AI lying about your company? Here’s how to take control of AI-based results – 3 specific ways
Three practical, low-risk ways (GEO) for small businesses to get AI (ChatGPT, Google Gemini) to accurately and authentically represent their brand to users. Have you ever searched for your own...
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Arthur Keleti: “Humans didn’t create AI because they don’t want to do anything” – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed cyber-secret futurist Arthur Keleti. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu. This article is...
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Beyond the screen: how AI is shaping the next chapter of the TV industry
Imagine coming home after a long day and before you can sink into the couch, you’ve switched on your favorite show from your phone or fridge to watch it with...
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10 percent decrease in customer service jobs – what does AI mean for the sector?
The number of advertised customer service jobs has decreased by more than 10 percent since last year, according to an analysis by Profession.hu. The significant decline can be observed in...
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