Tag "AI"
Nearly EUR 6bn in fines since the start of GDPR
DLA Piper reports that EU data protection fines have reached EUR 5.88bn since the GDPR came into effect, from which EUR 1.2bn were imposed in 2024. This article is available...
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Mercadona to introduce personalised AI shopping assistant
A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....
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IBM and L’Oréal develop sustainable formulations
IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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EY: Hungarian companies are already being attacked with artificial intelligence
Artificial intelligence (AI) has become a common tool for corporate fraud in Hungary, according to a survey conducted by EY with 50 Hungarian compliance and security leaders. According to experts,...
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KPMG: How to use AI in credit risk analysis ethically and competitively
Financial institutions and financial service providers are expected to be among the biggest beneficiaries of the AI revolution, provided they do not sacrifice consumer and user trust on the altar...
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AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation: it uses artificial intelligence to create pixel-perfect promotional images that are not only faster and cheaper to produce, but also...
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Twenty-two out of a hundred Hungarians are afraid of humanoid robots
If someone has an extra 12–14 million forints, they can buy a humanoid robot in Hungary from January. But what do Hungarians think about this technology and artificial intelligence (AI)?...
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Artificial intelligence: back from the future
At the EuroCIS 2025 trade show retail companies can get first-hand information about the latest AI applications and the technical requirements for using them effectively. This article is available for...
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Artificial intelligence and statistical data assets: KSH and NAVÜ held a strategic meeting
The guest of the Central Statistical Office (KSH) was Dr. László Palkovics, the government commissioner responsible for artificial intelligence, who was received by Dr. Áron Kincses, the President of the...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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Elek Nagy, President of MKIK, discussed the use of artificial intelligence by SMEs with László Palkovics, Government Commissioner
This morning, Elek Nagy, President of the Hungarian Chamber of Commerce and Industry (MKIK), and László Palkovics, Government Commissioner for Artificial Intelligence, held a discussion on the possibilities of the...
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Gift ideas from AI
Just before Christmas Target’s generative AI-powered Bullseye Gift Finder made its debut in the US. This article is available for reading in Trade magazin 2025/2-3 Available on the app and...
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New AI-based design tool
Alibaba International has launched Pic Copilot, an AI-based e-commerce design tool developed specifically for small and medium-sized businesses. This article is available for reading in Trade magazin 2025/2-3 The tool...
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How does generative AI think? Szeged researchers are looking for answers to the secrets of chatbots
Artificial intelligence (AI) helps us with more and more tasks in our everyday lives, but what happens in the “head” of a chatbot when it answers a question or interprets...
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Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience. This article is available for reading...
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Consumers want AI labelling on food packaging
According to a recent survey, commissioned by Ingredient Communications and conducted by SurveyGoo in the UK and US in October 2024, 83% of consumers are of the opinion that labels...
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SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers and retailers are positive about the benefits it can bring, according to recent survey conducted by the SPAR Group in...
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Solution to curb product loss
French company Groupement Les Mousquetaires, which represents brands such as Intermarché, Netto and Bricomarché, is introducing an AI-based solution to fight fraud at self-checkouts. This article is available for reading...
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New customer trends: we rely on influencers and social media
Not only are social platforms playing a bigger role than ever in shopping, but artificial intelligence has also disrupted consumer habits. Thanks to technological advancements, our shopping habits have changed,...
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The future of artificial intelligence: efficiency and entertainment
According to the Ipsos AI Monitor 2024 report, 75% of Hungarians already understand what artificial intelligence (AI) is, more than the global average of 67%. However, when asked more specifically...
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HR trends 2025: less HO, more AI, ESG falling apart
SAP SuccessFactors HR researchers have summarized and organized the shifts in emphasis in HR in 2024 and the trends expected in 2025. AI is leading the way and is expected...
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AI and social media have revolutionized shopping habits
As technology advances, consumer behavior has also changed significantly, with artificial intelligence (AI) and social platforms playing an increasingly important role in making purchasing decisions. According to a recent report...
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M&S INTRODUCING AI TOOL TO HELP CUSTOMERS CHOOSE THE PERFECT WINE
UK retailer Marks & Spencer has introduced a new Wine Finder tool – an AI-powered solution designed to provide personalised wine recommendations based on individual preferences. Marks & Spencer has...
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Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve packaging for those who live alone and resealable designs. This article is available for reading in Trade magazin 2025/2-3. With...
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Fidelity: 2025 is not the year of artificial intelligence yet
The latest Fidelity Analyst Survey finds that AI will have only a minimal impact on corporate profitability in 2025, and its full potential will be years away. But big tech...
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MWC 2025 Exhibition: Samsung Further Strengthens Role in Mobile AI with Galaxy AI and Software-Centric Networks
Samsung is redefining mobile AI experiences at Mobile World Congress (MWC) 2025, taking place from March 3 to 6 at the Fira Gran Via in Barcelona. The company’s Mobile Communications...
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Will artificial intelligence take over our home appliances?
Online people who don’t even exist in reality, music created with two clicks and mind-reading smartphones – in recent times we have been given an almost frightening insight into what...
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This year will truly be the year of data management
Although inflationary pressures eased a bit in 2024, consumers have become so good at saving that it is now a permanent factor influencing consumer behaviour. The big question now is...
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