Tag "AI"
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
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Technological response to the global environment: AI as a new pillar of growth
The long-term growth potential of the global economy is fundamentally determined by technological development, especially the rise of artificial intelligence (AI). The related investments could become one of the most...
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AI has left the chat window: in 2026 it will be booking, shopping and making decisions for us
Artificial intelligence has reached a new level: in 2026, agentic AI models will replace traditional, static “question-and-answer” based chatbots. Technology is not only transforming marketing and customer service, but also...
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Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet
Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet, while thirty-seven would give up all data protection if they received free and better...
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Expert: EU AI regulation is here, but Hungarian businesses will have time to prepare for the changes
“The responsibility does not belong to the machine, but always remains with the human being,” said Dr. Viktor Vajda, an AI lawyer and deputy managing director of Neumann Nonprofit Közhasznú...
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A developing digital employee who works independently – AI has taken the next level
Born in a single weekend, OpenAI immediately entered the competition. The story of OpenClaw is also a clear indication of where artificial intelligence is headed. What is taking shape here...
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Hungarian world first: AI calculator calculates how much a company will lose during the flu season and how much can be saved by using preventive technologies
While 3.3 percent of GDP in Europe is lost due to sick leave, a Hungarian innovation, the joint development of Resysten and PeakX, is the first in the world to...
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Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
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PUDU CC1 Pro AI-based autonomous cleaning robot
With real-time visual perception and decision-making, it can recognise dirt spots and automatically select the best cleaning strategy. 4-in-1 cleaning: combines sweeping, vacuuming, mopping and scrubbing functions in one robot....
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More international star speakers and AI video competition at WAVES
On March 12, WAVES, the Republic Group’s international creative meetup, returns to the Átrium, focusing on issues of the attention economy, algorithm-driven culture and new creativity. The international lineup, which...
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Carrefour Unveils 2030 Strategy, To Focus On France, Spain And Brazil
French retailer Carrefour unveiled its 2030 strategic plan a day after reporting better-than-expected operating profit for its full financial year. The Carrefour 2030 strategic plan, which aims to accelerate growth...
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Forced paths: trends and decisions in 2026
In 2026 global retail will not see a parade of trends, but rather forced paths and quick decisions. This article is based on the main findings of the IGD Global...
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PwC Global CEO Survey: CEO confidence at a five-year low
One of the strongest indicators in this year’s PwC Global CEO Survey is that the revenue expectations of CEOs have dropped to a five-year low: only 30% of respondents say...
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The keys to corporate growth in 2026: AI, acquisitions and rapid transformation
Despite global uncertainty, CEOs remain confident in their companies’ growth this year, according to EY-Parthenon’s latest international survey of 1,200 decision-makers in 21 countries. In an unpredictable geopolitical environment, respondents...
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Davos 2026: the risk premium has appeared on store shelves
On 19-23 January 2026 the 56th annual meeting of the World Economic Forum (WEF) was held in Davos-Klosters, Switzerland. Nearly 3,000 participants from more than 130 countries attended, including some...
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Unexpected role reversal – in PreVital’s latest image campaign, cats go to work instead of their owners
PreVital’s latest image film was produced and developed domestically with the help of AI, which will be shown on screens in several countries. The client, Partner in Pet Food Hungária...
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SPAR International and Veesion partner to enhance retail security with AI
SPAR International is pleased to announce a strategic partnership with Veesion, a global leader in AI-powered retail loss prevention. This collaboration marks a significant milestone in strengthening instore security across...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
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Artificial intelligence at the fruit and vegetable counter – SPAR is testing a new shopping experience
SPAR Hungary introduced a new scale equipped with a camera and using artificial intelligence in the fruit and vegetable department in a test store in Tatabánya. The aim of the...
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AI has revolutionized SME marketing, but customers aren’t applauding
The use of artificial intelligence in the marketing of domestic small and medium-sized enterprises is spreading at a record speed, while on the consumer side there is a surprisingly wide...
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The development of artificial intelligence may pose a challenge, according to an international survey
The development of artificial intelligence (AI) is so fast that most users worldwide experience it as a challenge, but at the same time they consider it the most decisive technological...
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Artificial intelligence is playing an increasingly important role in gardening
Lawn care is getting smarter and easier. Husqvarna’s new generation of boundary wire-free robotic lawnmowers with AI-based image processing deliver the highest performance ever in small and medium-sized gardens. Husqvarna’s...
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Deloitte: artificial intelligence has become the main driver of the global digital economy
AI (artificial intelligence) has become the main driving force of the global digital economy, simultaneously transforming business software, search and content consumption – Deloitte wrote in a statement sent to...
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An artificial intelligence-driven platform has been created for financial institutions
The consortium of R34DY Zrt. and DBX Kft., which developed an integrated platform driven by artificial intelligence for financial institutions, received a grant of 581.5 million forints from the National...
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SAP Forecast: 5 AI Trends in 2026
SAP, the world’s leading company in business applications, cloud solutions and intelligent enterprise technologies, has again outlined its expectations for the beginning of the year. Of course, primarily in the...
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A new era in online shopping: with MAIA you can place your order in seconds
MAIA, Kifli.hu’s new AI-powered shopping assistant, has arrived, helping to make everyday grocery shopping faster, easier and stress-free. Directly integrated into the online supermarket’s interface, MAIA can perform a variety...
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AI agents move into e-commerce: Chinese platforms are moving both shopping and payments to chatbots
According to an article in Világgazdaság, Chinese tech giants – led by Alibaba – are turning to so-called agent-based commerce, where chatbots not only make recommendations, but can also complete...
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Authenticity is the new currency: In 2026, search engine optimization will no longer be about technical tricks
It’s getting harder to stand out in the noise of the digital space, but it’s even harder to stay in the minds of consumers. While a few well-placed keywords used...
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