Tag "AI"
The digital ecosystem is transforming: AI is coming alongside search, not replacing it
According to the recent annual report of Similarweb – one of the world’s leading digital traffic analytics companies – generative artificial intelligence has become a basic layer of digital life...
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Crisis-Resistant Company in 2026: Why AI is the Best Insurance Against Political Cycles?
When a corporate executive or utility director looks at his calendar at the beginning of 2026, he knows for sure that the months ahead will not be about calm construction....
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Fidelity Outlook 2026: Who will bring the pick and shovel to artificial intelligence?
What is the answer to the $21 trillion question? That’s how much the U.S. tech sector is currently worth in dollars, although the stakes could actually be higher. According to...
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Bagels, stuffed cabbage and online scams – this could be the Christmas menu for many due to the rise in cybercrime
The family is together, the presents are under the tree, everyone is ready to celebrate. Christmas brings coziness, but if we are not careful, the holidays can also be filled...
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How will AI continue to shape our lives? Seven areas to watch in 2026
AI will enter a new era next year: from a practical tool to a real digital assistant. According to a recent study by Microsoft, Hungary is keeping up with the...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, nearly 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence, while employers are increasingly recognizing the benefits of...
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GVH: Artificial intelligence will also transform competitive conditions
The Hungarian Competition Authority (GVH) also participated in the inaugural meeting of the Hungarian Artificial Intelligence Council in Budapest. The GVH has been intensively investigating the impact of artificial intelligence...
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AI-ready NAT creation is required
Artificial intelligence is transforming the world of work at an unprecedented pace, especially in the STEM (Science, Technology, Engineering, Mathematics) fields. However, future engineers, IT specialists, and researchers will no...
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Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from BRG. More than eight in 10 retailers have integrated artificial...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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On municipal duty: the AI clerk has no holidays to plan
The municipal AI assistant, a digital customer service officer, does not need to clean, cook for the holidays or rush home to the family. It works 24/7 and can provide...
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KPMG CEO Outlook 2025: replanned trust
CEOs are more cautious about the future of the global economy, but they are optimistic about the prospects for their own companies, according to KPMG’s latest survey. The study involved...
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MNB: artificial intelligence could be the new engine of the financial system
Artificial intelligence (AI) can be the new engine of the financial system – emphasized Norbert Izer, the central bank’s executive director responsible for financial markets and digitalization, in the Magyar...
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Publicis Groupe’s annual Goodwill message has arrived
The Groupe is bringing its past to life by combining AI and innovation to celebrate its first century and launch the next. From its origins as a small creative workshop...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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To get a higher salary, you need to understand and use AI
Workers who use generative AI on a daily basis experience higher pay, greater job security, and productivity—while a third of the global workforce regularly feels overwhelmed. PwC’s 2019 Global Workforce...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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