Tag "AI"
Hungarians order with one sentence: this is how we shop with the help of AI
More and more Hungarian shoppers are entrusting their shopping lists to artificial intelligence, which makes online shopping even more convenient. AI can now even handle the entire process for us...
Read more
Rozi: Rossmann has launched an AI assistant on shop.rossmann.hu
The Rossmann Hungary has introduced a new artificial intelligence assistant called Rozi on shop.rossmann.hu. According to the company, the AI solution handled more than 4,000 customer conversations in just three...
Read more
AI: Help or Addiction? Recent Research
A groundbreaking study was recently conducted in our country: for the first time, the effects of artificial intelligence on IT security and mental health were examined. AI is already rewriting...
Read more
It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
Read more
SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
Read more
Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
Read more
ShopBots speed up online grocery shopping in the US
Online grocery shopping continues to grow strongly in the United States, but order fulfilment remains a huge cost burden for retailers. This article is available for reading in Trade magazin...
Read more
European marketing executives say AI isn’t a wonder weapon
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
Read more
KPMG: We’re using technology without knowledge
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
Read more
The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
Read more
AI is now a health advisor
AI is increasingly the first to answer the everyday health questions of the population. According to joint research by PwC Hungary and Publicis Groupe Hungary, artificial intelligence has become a...
Read more
Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
Read more
Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
Read more
Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
Read more
Dr. AI – Artificial intelligence instead of a healthcare professional?
PwC Hungary has prepared its latest research at the request of Publicis Groupe Hungary, which measures the use of artificial intelligence by the Hungarian population in the field of healthcare....
Read more
At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
Read more
Colruyt’s Easy Checkout also available for other retailers
The innovative Easy Checkout system that Colruyt is currently rolling out in its Belgian stores may soon appear at other retailers as well: hardware supplier Partner Tech Europe has been...
Read more
AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
Read more
GVH President: the application of artificial intelligence raises numerous competition law and consumer protection issues
The application of artificial intelligence raises numerous competition law and consumer protection issues and concerns – explained Csaba Balázs Rigó, President of the Hungarian Competition Authority (GVH), at the conference...
Read more
AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
Read more
Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
Read more
Emarsys marketing automation system continues to run under the name SAP Engagement Cloud
SAP announced that the solution previously known as SAP Emarsys will continue to operate as SAP Engagement Cloud. The new name reflects the strategic direction that customer engagement should not...
Read more
From hacking school to AI-based stress relief: young innovators can solve the burning problems of the future
This year’s finalists of the Solutions for Tomorrow challenge, a joint competition between Samsung Electronics and EdisonKids, will not only bring theoretical answers, but also inventive and practical solutions to...
Read more
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
Read more
Why won’t AI replace marketers?
Economic uncertainty, declining purchasing power, and the AI-accelerated marketing environment have put Hungarian small and medium-sized businesses on a completely new path. Based on the experiences of marketing strategy expert...
Read more
Technological response to the global environment: AI as a new pillar of growth
The long-term growth potential of the global economy is fundamentally determined by technological development, especially the rise of artificial intelligence (AI). The related investments could become one of the most...
Read more
AI has left the chat window: in 2026 it will be booking, shopping and making decisions for us
Artificial intelligence has reached a new level: in 2026, agentic AI models will replace traditional, static “question-and-answer” based chatbots. Technology is not only transforming marketing and customer service, but also...
Read more
Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet
Twenty-eight out of a hundred Hungarians would let their brains be directly connected to the internet, while thirty-seven would give up all data protection if they received free and better...
Read more
Expert: EU AI regulation is here, but Hungarian businesses will have time to prepare for the changes
“The responsibility does not belong to the machine, but always remains with the human being,” said Dr. Viktor Vajda, an AI lawyer and deputy managing director of Neumann Nonprofit Közhasznú...
Read more