Tag "AI"
A pilot project on the use of artificial intelligence in cities is launched
The first Hungarian pilot project demonstrating the practical application of artificial intelligence (AI) in public administration, city management and the development of public services at the city level is being...
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GVH: supporting the SME sector is a good direction in the new artificial intelligence strategy
The renewal of the artificial intelligence (AI) strategy is in line with the proposals of the Hungarian Competition Authority (GVH) on several points, and supporting the SME sector is a...
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THE LATEST ISSUE OF TRADE MAGAZINE IS OUT NOW!
The extended digital version of the latest, 2025/4 issue of Trade magazin is now available on our website, a few days before the publication of the print edition, in an...
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AI is revolutionizing the modernization of enterprise systems
The rise of artificial intelligence (AI) is unstoppable. According to Deloitte, AI-based solutions will radically transform the role of traditional core systems and enterprise resource planning (ERP) systems used by...
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Pepsi debuts AI tool to detect sweetness as new flavours launch
Pepsi has launched its new ‘The Sweetest’ campaign, asking fans to use an artificial intelligence (AI) system to test its two new zero sugar Strawberries ‘N’ Cream and Cream Soda...
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AI was used to create Alíz, the new face of Allee’s campaign
A creative, female character created with the help of AI will lead the spring campaign of the Allee shopping center: she will be called Alíz, and she will have a...
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Samsung announces partnership with ‘A Minecraft Movie’
Samsung has announced a partnership with Warner Bros. and Legendary Pictures’ upcoming feature film, “The Minecraft Movie,” the first live-action adaptation of one of the most successful video games of...
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Csaba Kollár: “I am a humanist, but I really like AI”
Csaba Kollár was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below you can only read excerpts – the full interview can be...
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Walmart to introduce a price prediction system
Walmart’s goal is to strengthen its food supply chain by using a price prediction system to better assess medium- and long-term climate risks, which are relevant to the global agricultural...
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Lekkerland opens cashierless store at Frankfurt airport
REWE Group member Lekkerland has opened Germany’s first cashierless airport store in Terminal 1 of Frankfurt Airport. This article is available for reading in Trade magazin 2025/4. The AI-powered, unmanned...
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AI trends in 2025: SAP’s predictions
SAP predicts that AI will be embedded in business processes in 2025, playing a key role in data management, decision-making and customer interactions. This article is available for reading in...
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EUR 150bn for AI development in Europe
At the AI Action Summit in Paris this February the “EU AI Champions Initiative” was unveiled: this is a strategy to invest EUR 150bn in European AI start-ups over the...
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New regulation for protecting consumers
On 2 February the AI Act, the European Union’s first regulation on artificial intelligence entered into force. This article is available for reading in Trade magazin 2025/4. The legislation applies...
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Too Good To Go unveils food waste reduction platform
Too Good To Go has launched a new AI-powered platform to help retailers reduce food waste and thus increase profits. This article is available for reading in Trade magazin 2025/4....
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Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
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Nearly EUR 6bn in fines since the start of GDPR
DLA Piper reports that EU data protection fines have reached EUR 5.88bn since the GDPR came into effect, from which EUR 1.2bn were imposed in 2024. This article is available...
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Mercadona to introduce personalised AI shopping assistant
A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....
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IBM and L’Oréal develop sustainable formulations
IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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EY: Hungarian companies are already being attacked with artificial intelligence
Artificial intelligence (AI) has become a common tool for corporate fraud in Hungary, according to a survey conducted by EY with 50 Hungarian compliance and security leaders. According to experts,...
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KPMG: How to use AI in credit risk analysis ethically and competitively
Financial institutions and financial service providers are expected to be among the biggest beneficiaries of the AI revolution, provided they do not sacrifice consumer and user trust on the altar...
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AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation: it uses artificial intelligence to create pixel-perfect promotional images that are not only faster and cheaper to produce, but also...
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Twenty-two out of a hundred Hungarians are afraid of humanoid robots
If someone has an extra 12–14 million forints, they can buy a humanoid robot in Hungary from January. But what do Hungarians think about this technology and artificial intelligence (AI)?...
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Artificial intelligence: back from the future
At the EuroCIS 2025 trade show retail companies can get first-hand information about the latest AI applications and the technical requirements for using them effectively. This article is available for...
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Artificial intelligence and statistical data assets: KSH and NAVÜ held a strategic meeting
The guest of the Central Statistical Office (KSH) was Dr. László Palkovics, the government commissioner responsible for artificial intelligence, who was received by Dr. Áron Kincses, the President of the...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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Elek Nagy, President of MKIK, discussed the use of artificial intelligence by SMEs with László Palkovics, Government Commissioner
This morning, Elek Nagy, President of the Hungarian Chamber of Commerce and Industry (MKIK), and László Palkovics, Government Commissioner for Artificial Intelligence, held a discussion on the possibilities of the...
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Gift ideas from AI
Just before Christmas Target’s generative AI-powered Bullseye Gift Finder made its debut in the US. This article is available for reading in Trade magazin 2025/2-3 Available on the app and...
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New AI-based design tool
Alibaba International has launched Pic Copilot, an AI-based e-commerce design tool developed specifically for small and medium-sized businesses. This article is available for reading in Trade magazin 2025/2-3 The tool...
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