Tag "AI"
Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group. More than eight in 10 retailers have...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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On municipal duty: the AI clerk has no holidays to plan
The municipal AI assistant, a digital customer service officer, does not need to clean, cook for the holidays or rush home to the family. It works 24/7 and can provide...
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KPMG CEO Outlook 2025: replanned trust
CEOs are more cautious about the future of the global economy, but they are optimistic about the prospects for their own companies, according to KPMG’s latest survey. The study involved...
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MNB: artificial intelligence could be the new engine of the financial system
Artificial intelligence (AI) can be the new engine of the financial system – emphasized Norbert Izer, the central bank’s executive director responsible for financial markets and digitalization, in the Magyar...
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Publicis Groupe’s annual Goodwill message has arrived
The Groupe is bringing its past to life by combining AI and innovation to celebrate its first century and launch the next. From its origins as a small creative workshop...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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To get a higher salary, you need to understand and use AI
Workers who use generative AI on a daily basis experience higher pay, greater job security, and productivity—while a third of the global workforce regularly feels overwhelmed. PwC’s 2019 Global Workforce...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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Lack of Guidance, Not Interest, Holds Back SMEs from AI Adoption
Team.blue, one of Europe’s leading digital service providers, has released a new report highlighting how small businesses across the continent approach digitalization and artificial intelligence. Based on a survey of...
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AI agents are coming to the checkout – a new era in online commerce
Artificial intelligence has added a new player to digital commerce: so-called AI-based purchasing agents have appeared, which research, recommend and even place orders on behalf of users. According to a...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
Read moreBol lets AI chatbot pick your Christmas gifts
Will a bot soon be choosing your end-of-year gifts? This week, Bol is introducing Gift Assistant, a new AI feature in the app that guides customers to the right gift...
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IFA 2025: Haier Europe shapes the future with AI
IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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Humanoid robots in logistics: science fiction today, reality tomorrow?
Humanoid robots have long been part of visions of the future. Initial practical experiences show that the technology could also be used in logistics in the medium term. Always open...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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