Tag "AC Marca Hungary"
Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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Clean as can be
Shoppers are becoming more conscious in their decisions: many are looking for promotional, lower-priced cleaning products and are willing to switch between certain categories or brands due to their price-sensitivity....
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New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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