Tag "AC Marca Hungary"

Clean as can be

Shoppers are becoming more conscious in their decisions: many are looking for promotional, lower-priced cleaning products and are willing to switch between certain categories or brands due to their price-sensitivity....

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New dimensions of cleanliness

In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...

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