Superhero shop assistants star in Edeka’s new image campaign
German supermarket chain Edeka has launched a new image campaign to attract new employees to its stores. The campaign is mainly aimed at experienced professionals and career changers.
The new online advertising film “Supermarket, superheroes” presents Edeka store employees as superheroes, whose enthusiasm for food and their work is portrayed in a humorous way. The film is part of the large-scale “Supermarket, Super Jobs” recruitment campaign, which since October 2023 has supported around 3,500 Edeka store employees across Germany in finding qualified staff.
The ad is widely available online on CTV, YouTube, Netflix and social media channels such as Facebook and Instagram.
Related news
Edeka launches new campaign to promote regional products
In Germany, Edeka has launched a new advertising campaign focusing…
Read more >
Food offering is attracting more and more shoppers to drugstores in Germany
Buying groceries in drugstores continues to gain importance. According to…
Read more >
GfK’s German consumer sentiment index for May improved
Instead of the deterioration expected by analysts, the German consumer…
Read more >Related news
Nestlé rolls out KitKat chocolate tablets in Romania
Nestlé has launched a new 99g KitKat chocolate tablet line…
Read more >
North Macedonian Discounter Stokomak Expands To Serbia
North Macedonia’s hard discounter Stokomak has launched its first Serbian…
Read more >
Barilla debuts Al Bronzo collection
Barilla has announced the return of its Al Bronzo pasta…
Read more >
