Star chefs have moved to the PRIMA store in Aranyhegyi

By: Trademagazin Date: 2026. 03. 31. 12:02

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Star chefs, locally made delicacies, show cooking and tastings: shopping at the Aranyhegyi PRÍMA store has now turned into a real gastronomic program. In the new series of events of the Breier Group, Bálint’s Pot has already cooked up favorite childhood menus, this week Dániel Bodnár is rethinking Easter dishes, and next week, the star chef of the TikTok-known Gasztro Gengszter will be the store’s chef!

Something completely new has started at the Aranyhegyi PRÍMA: in the Breier Group store, not only are the baskets now full, but customers can also be enriched with experiences. In the “CHEFS IN PRIME” program series, well-known chefs cook on site, while customers can watch the dishes being prepared up close, taste the dishes, and even purchase the ingredients immediately, according to the theme of the week. Customers can taste real food specialties and the chef will cook dinner for takeaway while they shop.

For the first time,Bálint’s Pot evoked the favorite flavors of childhood, this week the star chef of the Breier Group took over the kitchen, and next week another crowd favorite arrives:Gasztro Gengszter, who will bring extra atmosphere to the PRÍMA store with Hungarian dishes.

The series of events will last until April 10, every weekday between 15:00-18:00. But similar initiatives are expected in several Breier Group PRIMA stores in Hungary. Details on the website and our social platforms: www.vorosvarkft.hu/sefek_aranyhegyen

The goal is simple: shopping should no longer be just a routine, but a program. With aromas, flavors, tastings, spectacular cooking and chefs who are worth visiting the stores for in themselves.