It is fun to learn with children’s brands

These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead a healthy life. For SIÓ-ECKES Kft. children are a target group of strategic importance: PR consultant Györgyi Nagy says that children should be taught how to live healthily as early as possible. Products for children should be of the highest quality and the base materials and production methods of SIÓ make it possible to create top-quality products. SIÓ VitaTigris Fruit Purée is a perfect example of this: it contains no added sugar, preservative or artificial colouring. Their tiger, SIÓ VitaTigris participates personally in several children’s programmes. Fruit Purée is also present in fast food chains and school canteens. More and more non-food brands have a children’s version: one of these is Zewa (distributed by SCA Hygiene Products Kft.), whose Zewa kids product family is introduced by regional product manager Réka Nagy: – Soft, Zewa Zoo box handkerchiefs are available in fold-out animal-shaped holders. The 10×9-piecce, 4-layer handkerchief’s packaging also features animal figures. We would like to come out with new figures and designs every year. The packaging also contains interesting information about the animals.