Nearly all households buy some kind of hygiene or skin care product

According to GfK Hungária’s ConsumerScan, 95 percent of households bought some kind of hygiene or skin care product in the first half of 2010. In the youngest age group (under 30) households have the highest share among the buyers of the bubble bath, deodorant and shower gel categories – and they have the lowest share among soap, hand and foot care products. In the case of facial care products, the most important retail channel is drugstores, with a market share above 40 percent. With hand and foot care products hypermarkets also perform at the level of the FMCG average, but supermarkets, discount stores and small shops have a share way above the average.