”We bring color to life!” World brands at the dm Beauty Workshop

In the drug store’s latest campaign, colors play a leading role. The concept of the event is based on this, since colors are present in everyone’s life and can even influence our emotional state. The motto of the campaign is also related to this: “We bring color to life!”

The guests of the event were beauty and lifestyle influencers, bloggers and beauty editors. During the evening, the participants were able to get to know and take home this year’s biggest product innovations, which are also available in dm.

dm was released with the already well-known own brand Balea. The evening was highlighted by 6 other brands: adidas Skin&Mind, L’Oreal Paris, Kneipp, Bondy Sands, Bugatti and Nivea.