Temu’s “Hungarian people” take the stage: every second online customer in Hungary has already ordered from the platform

By: Trademagazin Date: 2026. 01. 19. 11:26

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According to a recent compilation by Forbes Checkout , Temu’s domestic customer base grew to 2.1 million by the end of the year, and half of online buyers have recently purchased on the Chinese marketplace – citing a survey by PwC Hungary.

According to PwC’s year-end mini-research, the average total spend among Temu customers in the past three months was 29,252 forints, and the average number of purchases per user was 3.7 times. Ildikó Cserjés-Kopándi, Senior Manager at PwC Hungary, told Forbes Checkout that “ultra-cheap, impulsive shopping” has become mainstream, and ordering from Temu is now a familiar, less risky decision for many.

The article also discusses the 3 euro per package fee planned by the EU from July 2026: according to the survey, 64% of Hungarian online consumers have already heard of it, but based on expectations, the additional cost will not necessarily significantly reduce orders.

According to Forbes Checkout, in the meantime, Temu’s “local” team is also being built at home: the platform is the European In parallel with opening up to merchants, it is also recruiting Hungarian sellers and organizing Hungarian-language support. It has been known since October that Rita Szalma (ex-Kifli) joined as a senior business development manager, and in recent weeks Árpád Bokodi (ex-Sameday) and Géza Tlas (formerly Growww Digital) have also appeared in similar business development roles. According to the newspaper, a total of 5–6 professionals may work in Hungary on the domestic construction of the marketplace.