We like the private label products

The majority of the Hungarian consumers consider the private label household chemical goods and cosmetic products of the chains as favorable.

Sevety-two percent of the Hungarian consumers perceive the quality improvement of these products. The three quarters of the Hungarian consumers say that teh “private label products have very attractive price / performance ratio.” the survey of the Nielsen consumer information and knowledge services company reveals. The survey was carried out in sixty countries including Hungary. (Nielsen)