English-speaking wine drinkers top consumption survey – research
English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests.
According to data from Vinitrac Global Monitor, published by Wine Intelligence,
55% of wine drinkers in Australia, the UK and US drink wine two or more times
per week. By contrast, consumption is much less frequent in countries such as
Finland and Japan: just 24% of Finnish wine drinkers and 31% of Japanese wine
drinkers consume wine twice a week or more.
Australia and the UK are also amongst the countries where
strong on-premise wine drinking culture exists; over 90% of regular wine
drinkers in these markets consume wine in a pub, bar or restaurant, while 65%
of Swiss wine consumers do not consume wine in the on-premise setting.
Vinitrac took responses from over 11,000 wine consumers
across 11 key export markets between March and April 2007.
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