BioTechUSA dispels misconceptions in September

By: Trademagazin Date: 2025. 09. 09. 11:30

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For most people, September is about starting over after the summer, and a transition to a healthier lifestyle and returning to sports is a prominent part of this. That is why BioTechUSA decided to put a very important product, known to relatively few but divisive due to misconceptions, creatine, in the spotlight in September in their campaign called “Stronger. Faster. With Creatine.” The company is now dispelling the misconceptions about creatine once and for all during a 4-week test involving 4 average people.

Creatine has gained increasing popularity in recent years, more people are consuming it while exercising, but many are also choosing it as part of their healthy daily routine. However, there are many misconceptions about its consumption, which BioTechUSA experts and brand ambassadors, athlete Zalán Novák and 2x BIKINI PRO OLYMPIAN Eszter Oczella, examined and collected what is worth paying attention to when taking it.

Comprehensive, 360-degree campaign

The activity series, which covers the entire month of September and is called “Stronger. Faster. With Creatine.”, is only visible on billboards in Hungary, and is also visible on their social media platforms, in stores, and in e-commerce in key target countries from a commercial perspective – such as Germany, Spain, France, and Slovakia. The campaign is also visible in organic PR appearances in Hungary, in collaboration with 24.hu and Refresher.hu, in video materials, corporate communications, on their social media platforms, and on the platforms of their brand ambassadors.

The goal is education

The campaign aims to present the beneficial effects of creatine from the user experience perspective with 360° communication. This is done with real stories, authentic characters and easy-to-understand scientific explanations, expert videos: creatine is not new, nor is it a myth, but a proven effective support for performance and regeneration. This way, the audience can see and understand with their own eyes why it is worth consciously incorporating it into their training routine.

BioTechUSA’s undisclosed goal is also to dispel misconceptions and misunderstandings about creatine, and at the same time to show that this dietary supplement is not only safe and scientifically proven, but also beneficial for everyday athletes and men and women leading active lives. Creatine – and the product highlighted in the campaign, 100% Creatine Monohydrate – are the right choice, whether it is about increasing strength, faster regeneration, better focus or taking your training to the next level. More than 30 years of research have proven the safety and effectiveness of creatine, and the trend surrounding it is no coincidence: it is one of the most sought-after dietary supplement ingredients in recent years.