Young Cosmetics Fans Do Not Want to Dispense with Plastics

Natural cosmetics are not yet as popular with young women as other environmentally conscious products. The reasons for this behavior: a lack of alternatives, a lack of transparency in product information, and a too high time investment for researching and comparing products.

More than 300 women born between 1985 and 2000 were asked, the majority of participants were between 19 and 23 years old (65 percent) and studying (51 percent).

The survey results show that a wider range of plastic-free cosmetics and more transparent product information are still needed for alternative care products to conquer the market. Although the vast majority (83 percent) say that a plastic-free future is of great importance to them, only 18 percent of respondents make sure that there is no plastic in the packaging or the product itself when they buy it.

Packaging 360