Mercadona to introduce personalised AI shopping assistant

A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping.

This article is available for reading in Trade magazin 2025/4.

Built on Mercadona’s product data, MercadonIA is an independent development by a telecommunications engineer, with AI utilising a customised GPT model and OpenAI’s platform to process data collected from the retail chain’s website. //