Poverty and consumption: cheaper products, instead of campaigns

According to GfK Hungária’s latest research; the lower-priced products are popular among the poorer groups of the consumers, but that is not specific that they are looking for campaigns.

Today in Hungary, more than 3 million people are living in and under the minimum level of subsistence, that is described as poor. The lower-priced products are popular among the poorer groups of the consumers, but that is not specific that they are looking for campaigns. This is linked to limited store choosing opportunities, because if someone lives in smaller settlements, the shopping locations are also limited.