Dizzying innovations in technology, we need to redefine the concept of innovation

The spectacular development of technology is increasingly evident in homes. Global smart home device revenue is expected to reach nearly $30 billion in 2022, $40 billion in 2023, and nearly $45 billion in 2024. 

Biovitae-LED light system disinfection in the dishwasher allows you to clean even mobile phones or remote controls. Thanks to the highly innovative technology of the NutriBank function, food does not freeze in the freezer compartment even at -3 degrees Celsius, which can ensure, for example, the preservation of the texture of fish or meat and its original flavor. Different generations have different ideas about what a good quality of life means, so it doesn’t matter who and what a large company targets. A press conference on this topic was held by the head of Haier Europe in Hungary, István Huczka, and Dr. András Márton, futurologist at Corvinus University of Budapest.  

“The primary goal of technology has now become to improve the quality of life of consumers by freeing up time”

– said CEO István Huczka.  

“Manufacturers must take into account the different needs of generations and offer solutions for very different consumer needs. The usability of our devices ensures the possibility of classic use and integrates the satisfaction of consumer expectations demanded by our digital world. We can also control and monitor our household appliances through our application, all this even while sitting on the couch.”

Changed consumer habits and the accelerated world have necessitated the development of programs that can achieve a perfect cleaning effect in a shorter time and at lower temperatures, for example in the case of washing machines. The use of devices has also changed. While decades ago, washing was a weekend activity for families and the use of machines was so concentrated, today it is not uncommon to have our washing machines running daily or even several times a day. 

Price still dominates decisions 

According to Dr. András Márton, it is particularly important to examine the changing habits of different generations. For example, members of Generation Z already buy less food for their refrigerators than members of the older generation, which could change the size of refrigerators in the future.  

“Research shows that consumer price is still the most important factor when someone is thinking about buying a new major household appliance, I don’t see much difference in this” – Dr. András Márton began. “However, for older generations, brand awareness and prestige still mattered a lot because of reliability, while for younger generations this is less of a priority, they tend to consider operation and energy efficiency when choosing household appliances.” As for the future, Márton said that although the future cannot be predicted with complete accuracy, some elements of the future can be revealed, for example, according to some forecasts, the