Enormous potential for sports nutrition market in Europe

There could not be a better time for companies to tap into the market, and pitch their products not just at professional athletes but to normal consumers too.

According to 3A Business Consulting's Sports Nutrition and
Ingredients 2007-2010 the sports nutrition market in Europe is set to surpass
the €4bn mark by 2010.
The sports nutrition market has seen phenomenal growth in
the last five years in some countries. Mintel valued the UK 2006 market at £207
m (€301.9 m) – growth of 122.6 per cent since 2001. The market is currently
dominated by drinks.
The European market for carbohydrates and sweeteners in sports nutrition is
estimated at a value of €76m, growing to approximately €96m in 2010, with
highest growth rates seen on complex carbohydrates and special blends.
The total market on protein ingredients for sports nutrition in 2007 is
estimated to represent a volume of approximately 17,000 tonnes and growing to
approximately 20,000 tonnes in 2010.