The fate of hundreds of thousands can be decided by a chip in Tesco

By: Trademagazin Date: 2023. 07. 11. 12:50

The voting phase of Tesco’s “You choose, we help” program has begun, in which the number of tokens thrown into the department stores’ collection boxes decides which of the applicants who advance will receive what amount of support from the company to implement its initiative to help local communities.

Between July 10 and August 6, Tesco customers will decide the fate of a total of HUF 39 million in 57 districts across the country. In each district, the organization with the most votes receives HUF 400,000, the second receives HUF 200,000, and the third receives HUF 100,000. In addition, the department store chain rewards five organizations that advance with a special award of HUF 400,000 each in recognition of their creative and innovative applications, thus providing local communities with a total of HUF 41 million in funding in the 13th round of the program.

A total of 342 applications were received for Tesco’s 13th community building tender between April 3 and May 5, 2023. The 162 projects that will receive a total of HUF 41 million in national support were selected from among the application materials by independent experts of the Effekteam Association, taking professional aspects into account. The fate of HUF 39 million of this will be decided by the votes of Tesco customers, who will receive a token after every purchase, regardless of the amount, between July 10 and August 6, with which they can cast their vote for one of the advancing applications in the given district at the token collection points set up in the stores. Of these, at the end of the voting period, the initiative that received the most tokens per district will receive HUF 400,000, the second-placed initiative will receive HUF 200,000, and the third-placed initiative will receive HUF 100,000 support from Tesco to implement its project.