Google has 100 reasons for consumers to shop this holiday season

Google continues to position itself as an e-commerce marketplace, adding a new list of trending holiday products.

Known as Google Shopping 100, the list showcases products that have shown the most sustained increase in U.S. searches during the holiday season. Spanning ages and interests, Google Shopping 100 has highlighted items in eight holiday gift categories: tech, kitchen gear, toys, accessories & apparel, gaming, sports & fitness, home goods, and personal care.

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