Toblerone 100 years succes

By: trademagazin Date: 2008. 01. 18. 00:00

An exhibition in Bern salute for Toblerone, what is one of the 20 most well known Switzer brand.

 Theodor Tobler (Jean Tobler's son) and Emil Baumann (production manager and Tobler's cousin), developed a unique chocolate in 1908: TOBLERONE! Thereafter, TOBLERONE, with its special recipe, triangular shape and unmistakable TOBLERONE logo, becomes the Swiss chocolate par excellence. "TOBLERONE" is a word play upon the names "Tobler" and "Torrone," the Italian word for honey-almond nougat.

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