Private labels are flourishing in Europe

European Private Label Awards 2025 winners

AMBIENT GROCERY

Product: BILLA premium pear halves in syrup with vanilla • Retailer: BILLA CEE/IKI • Manufacturer: Elbak S.A.

Like BILLA’s other premium fruit products – plum halves in syrup with cinnamon and cherries in syrup with tsipouro – this product can be enjoyed as a simple dessert, snack or topping for various dishes.

BEVERAGES (ALCOHOLIC)

Product: Passionfruit Martini • Retailer: ALDI Netherlands • Manufacturer: Brand Captains

ALDI Netherlands’ ready-made Passionfruit Martini is a quick and easy way to create high-quality, delicious cocktails for social gatherings.

BEVERAGES (NON-ALCOHOLIC)

Product: Selection By Rimi tropical chia smoothie • Retailer: Rimi • Manufacturer: Hoogesteger Fresh Specialist BV

Rimi’s tropical chia smoothie combines fruit flavours with chia seeds. It contains no added sugar, it is convenient to consume on the go and provides energy any time of the day.

BREAKFAST PRODUCTS

Product: Coop apple ginger jam • Retailer: Coop Trading • Manufacturer: Fynbo Foods

Coop Trading’s apple ginger jam contains 50% fruit flavoured with ginger and cardamom. The 85g jar is perfect for cheese platters, but also works well when combined with walnuts, honey or crispbread.

CONFECTIONERY

Product: BILLA premium raw coconut ginger cookies • Retailer: BILLA CEE/IKI • Manufacturer: Care Trade S.r.o.

These premium coconut and ginger cookies, free from artificial ingredients, combine creamy coconut with the warmth of ginger.

CONVENIENCE FOODS / FOOD TO GO

Product: Lobster ravioli • Retailer: Crai Secom • Manufacturer: La Rosa Dei Gusti

Crai Secom’s lobster ravioli contains delicate lobster in fresh pasta made with fresh free-range eggs. The sweet lobster and rich pasta are best accompanied by white wine.

DAIRY PRODUCTS

Product: Deletium sheep curd • Retailer: Desarrollo de Marcas • Manufacturer: Lácteos Goshua, S.L.

Deletium sheep curd is a creamy product with an intense flavour and authentic texture, packaged in a clay pot to stay fresh for a long time.

DESSERT PRODUCTS

Product: Mucci Premium Mix • Retailer: ALDI Poland • Manufacturer: Pura Vida

ALDI Poland’s Mucci Premium Mix offers rich and creamy ice cream made from high-quality ingredients, at a competitive price.

FREE-FROM FOODS

Product: Chocobella dark chocolate – no sugar • Retailer: Salling Group • Manufacturer: Eliza Chokolade

Chocobella sugar-free dark chocolate – available in the Netto stores of the Salling Group – is designed for health-conscious consumers.

MEAL ACCOMPANIMENTS

Product: Sapori & Idee steamed rice • Retailer: Conad • Manufacturer: Pedon

Conad Sapori & Idee pre-cooked rice is made with Italian extra virgin olive oil. The product is available in three varieties – basmati, black and wild rice – in practical 250g bags.

MEAT AND SEAFOOD

Product: Coop mustard herring • Retailer: Coop Trading • Manufacturer: Hirtshals Seafood A/S

In this bold Scandinavian delicacy, the taste of herring is complemented by spicy mustard. At the end of 2023 the product got a squared jar packaging for efficient transport.

NON-FOOD – (HOUSEHOLD)

Product: Vilje home care range • Retailer: NorgesGruppen • Manufacturer: Nopa Nordic

The Vilje environmentally friendly home care product range includes Nordic Swan Ecolabel-certified products in recycled packaging, such as dish soap and three specialised liquid laundry detergents.

NON-FOOD – (PERSONAL CARE)

Product: About Face acne treatment toner • Retailer: Eva Ukraine • Manufacturer: Ningbo Multi Channel Co., Ltd

EVA Ukraine’s tonic for acne-prone skin contains AHA acids, hyaluronic acid and cactus extract. The product helps normalise skin gland function and eliminate inflammation, plus it tones and refreshes the skin.

SNACKING PRODUCTS

Product: Pirkka rye chips garlic and ranch • Retailer: Kesko • Manufacturer: Linkosuon Leipomo

Oven-roasted rye crisps, made from 100% Finnish grain with garlic, sweet onion and ranch seasoning – a healthy and crunchy snack.

SAUCES AND CONDIMENTS

Product: En bid af Danmark classic mustard Bornholm • Retailer: Lidl Denmark • Manufacturer: Bornholms Oliemølle

Crafted with local mustard seeds and Danish beer, this mustard comes from Bornholm and is perfect for meat, sandwiches and cold cuts.

TEA, COFFEE AND HOT DRINKS

Product: K-Favourites Kolumbien Crema whole bean coffee • Retailer: Kaufland • Manufacturer: Cafe Sati Vertrieb GmbH

Kaufland’s Colombian coffee contains high-quality Arabica coffee beans characterised by balanced acidity and a rich flavour; the product is Rainforest Alliance certified

VEGETARIAN AND VEGAN

Product: K-Take It Veggie beef-style vegan steak • Retailer: Kaufland • Manufacturer: Tillman’s Convenience GmbH

INNOVATIVE PRODUCT OF THE YEAR

Product: K-Take It Veggie beef-style vegan steak • Retailer: Kaufland • Manufacturer: Tillman’s Convenience GmbH

PACKAGING EXCELLENCE AWARD

Product: Fabien Marche RoS8 Tuberose Eau de Parfum • Retailer: Eva Ukraine • Manufacturer: Famille Grasse Parfums

This beautiful yet sustainable eco-friendly perfume comes in packaging that carries notes of tuberose, tobacco, vanilla and caramel, offering a rich fragrance experience for consumers.

TASTE EXCELLENCE AWARD

Product: Coop mustard herring • Retailer: Coop Trading • Manufacturer: Hirtshals Seafood A/S

Coop Trading has introduced new sustainable packaging for Änglamark pasta, which reduces CO2 emissions and ensures a premium appearance while preserving product quality.