Positive Adamsky launches digital production company with Péter Szántó

Szántó Péter

The reel8 Digital & AI Production House operates as part of the Positive Adamsky agency group and responds to the ever-growing demands for technology-based audiovisual content. The new unit not only offers production services, but also strategic content development, creative concept creation and full-scale project management, aligned with the business goals of brands.

Péter Szántó leads reel8 with nearly twenty years of international, digital business development and branding experience, with experience in several award-winning projects. During his career, he led the growth of an international startup as a founder and previously built digital agency and consulting businesses. During his career, he worked on projects for MasterCard, OTP, ProSiebenSat.1 and T-Mobile, among others. In the development of OTP SmartBank, he was responsible for customer development and UX; the project won the MasterCard “App of the Year” award in the mobile banking competition.

“Video is no longer an additional format, but a fundamental tool in brand strategy. The exponential development of generative AI and automation is fundamentally transforming content production: previously resource-intensive processes are becoming faster, more scalable and more flexible. reel8 aims to make visual content production in this new environment not an implementation task, but a conscious, business decision. We are building a model where creative concept and technology meet in tangible, measurable results”

– said Péter Szántó.

Ferenc Hinora added: “Those players who strategically integrate the AI-based and technological solutions. By creating reel8, we are strengthening this approach within our agency holding. Péter Szántó’s international experience represents an important added value in this construction and can make our group competitive not only in the domestic but also in foreign markets.”

The establishment of reel8 is part of Positive Adamsky’s (PDKY) conscious business development strategy: the goal is to realize audiovisual content production in full strategic integration, at a high creative and technological level, and to provide clients with business results that were previously unavailable.