There are many misconceptions about beef farming and beef consumption

There is more public uncertainty about beef rearing and beef consumption. It is not true that 15,000 liters of water is needed to produce one kilogram of beef, nor can it be proved beyond any doubt that the consumption of red meat increases the risk of developing cancer.

What’s more, the meat contains vitamins and minerals that are essential for the human body, so its consumption is clearly justified.

The campaign, launched under the name “European Livestock Voice (Meatthefacts)”, focuses on dispelling misconceptions on beef consumption.