Szallas.hu: Lake Balaton is popular among domestic travelers even in winter

By: Trademagazin Date: 2025. 11. 27. 11:33

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With 13 percent of bookings, Lake Balaton is the fourth most popular domestic destination in the winter period – Szallas.hu told MTI on Thursday, based on its latest booking data.

According to the accommodation booking site, the most popular in the lake area are Siófok, Hévíz, Keszthely, Balatonfüred and Balatonkenese.

Demand shifts compared to autumn, with guests looking for accommodation with catering and amenities in a higher proportion during the winter period. Interest in four- and five-star hotels is growing, as are the rates of all-inclusive, half-board and full board, they reported.

53 percent of travelers to the region book accommodation for two nights, 27 percent for three nights, one-tenth of guests spend one night in the region, 7 percent for four nights, and 3 percent for five or more nights. The majority of winter reservations to Lake Balaton are trips for two people, and nearly three-quarters of guests choose wellness accommodation. Hotels account for 66 percent of regional bookings, apartments for 18 percent, guesthouses for 9 percent, and guesthouses and other types of accommodation for 4 percent each.

According to data from Szallas.hu, 49 percent of winter bookings in Lake Balaton are worth between 70,000 and 170,000 forints. The proportion of bookings up to 70 thousand forints is 22 percent, bookings between 170-270 thousand forints are 17 percent, while bookings over 270 thousand forints are 12 percent.

According to the announcement, the national booking top list is led by Budapest, Eger and Gyula, followed by Pécs, Siófok, Szeged, Hajdúszoboszló, Miskolc and Zalakaros. The share of hotels nationwide is 47 percent, apartments 22 percent, guesthouses 17 percent, pensions 10 percent, while other types of accommodation account for 4 percent.