Syoss – the megabrand
Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period, after buying two Syoss products shoppers could send in the data on their receipts via SMS or on the Internet. The main prize was a trip for two to New York. On the most popular websites banner ads were used to promote the campaign and POS tools were also utilised. This year the success story continues: in January the Syoss Men professional hair styling and hair care range was introduced.
Related news
Related news
In June, the annual decline in producer prices slowed down in Germany
In Germany, producer prices fell by 1.6 percent year-on-year in…
Read more >The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >