Syoss – the megabrand

Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period, after buying two Syoss products shoppers could send in the data on their receipts via SMS or on the Internet. The main prize was a trip for two to New York. On the most popular websites banner ads were used to promote the campaign and POS tools were also utilised. This year the success story continues: in January the Syoss Men professional hair styling and hair care range was introduced.