SuperShop: mobile payments to be tested in the summer

SuperShop’s latest developments allow the introduction of targeted offers as well as the introduction of mobile payments – Hovanyecz Norbert, s Managing Director of SuperShop Kft. said on the first day of the Retail Conference in Siófok. The first NFC mobile payment project has already been started, soon one can buy coffee with smartphones at more OMV gas stations.

The largest, domestic multi-partner loyalty program, the SuperShop was launched in 2000 and currently has 2.4 million card holders. According to the datas of GfK, the influence of loyalty programs has increased – Hovanyecz Norbert added. These programs provide more and more to the partners and to the customers. The loyalty programs are for the customers, the merchant is interested in the datas behind, to find out what the customer needs are – the head of SuperShop Kft. stressed.