Super Bowl fever at Tesco: an American gastronomic experience made with Hungarian ingredients for watching the game

By: Trademagazin Date: 2026. 02. 06. 12:14

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In just two days, one of the most watched sports events of the year, the Super Bowl, will be here. Although the American football championship final is tied to the United States, it now has a serious fan base at home, and the associated gastronomic ritual – such as enjoying crispy chicken wings – is conquering more and more living rooms in Hungary. Watching the game is not only about cheering, but also about eating together, and Tesco offers 100 percent Hungarian-sourced chicken at the counter in excellent quality and price.

After the anthem is played and the kickoff is taken place at the overseas game, billions of chicken wings are sold. The classic street food that is an indispensable companion to the Super Bowl is also conquering Hungary, and not only in fast food restaurants. Chicken wings have been a familiar kitchen ingredient for generations, and are now experiencing a renaissance with modern seasoning and in a form that can be eaten with your hands. It is an ideal choice, whether it is an exciting touchdown or a movie-watching experience, as it is a dish that can be flavored in countless ways and a delicacy that provides a social experience.

The pitch is 100 percent Hungarian

Although price is often the primary consideration when choosing a match-watching menu, Tesco’s offering clearly shows that excellent ingredients are not necessarily expensive. The chicken meat on the counter comes to the supermarket chain from 100 percent Hungarian sources, and the wings within the selection are available at a particularly favorable price compared to other parts of the chicken. Outside of the promotional periods, the pork on the counter, fresh milk, sour cream and eggs also come exclusively from Hungarian producers. Sports fans can therefore choose domestic quality for the accessories offered with the main course – such as the garlic-sour cream dip – when shopping before the match.

Soaring numbers: more than 1.5 million kilograms per year

Tesco sells more than one and a half million kilograms of chicken wings annually. And demand increases noticeably around holidays and major sporting events. Interestingly, Tesco stores located near major sporting venues see even more spectacular sales of the seasonal favorite at these times. So fans have apparently discovered this budget-friendly and filling snack.

“True quality is not a question of price, but of conscious choice. Chicken wings are an excellent example of how an ingredient can be both versatile and good value for money. We can prepare them in a bun, with a paprika-garlic-chili flavor or in an Asian style, tempura, in a sweet-spicy sauce, with apple-maple syrup, or with teriyaki sauce. Just like in seasoning, there is no need to compromise on price or quality. With us, the freshest, tastiest chicken is available at a reasonable price, and our customers get even more discounts by using Clubcard” – said Nóra Hevesi, Head of Communications at Tesco-Global Zrt.

Everything in one place for the winning menu

Everything for the perfect gastronomic experience can be purchased at Tesco, so sports lovers can save time and energy in preparing for Sunday’s final. The crispy wings are paired well with classic steak or fries or a refreshing coleslaw, which perfectly balances the spicy meat with its creaminess. The dips – be it aioli or a spicy chili mayonnaise – really round out the flavors, and the beer selection provides a real stadium atmosphere.