ALDI chose a strategic agency

The ALDI Magyarország Élelmiszer Bt. chose its strategic advisor, in the scope of a restricted tender, where four applicants took part. Aldi is present in Hungary for five years now. The HAB Ad became the chain's strategic advisor in Hungary.

“The  HAB Ad’s idea was the most creative and the most detailed among the applications. They built the housewives’ idea into their concept the most and the recommended strategy was clearly made of integral and matching elements” – Singerné Kocsis Orsolya, ALDI’s purchasing manager told.