The distribution of Rézangyal will be strenghtened by a strategic partnership
Under the agreement of Rézangyal Ltd. and Coca-Cola HBC Hungary Ltd., from the 5th of July, beside the 11 tastes of Rézangyal Classic Selection, Coca-Cola HBC became the exclusive distributor of 3 products of the Rézangyal 55 degrees selection in Hungary.
The Coca-Cola HBC Hungary Ltd. will take over the the marketing of the mentioned product lines, but the already successful marketing strategy remains under the control of Rézangyal. Thanks to the other brands, distributed by the Rézangyal Ltd., the company's trading team remains in one part and there will be no redundancies.
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