Eisberg refocuses on core Markets, sells Central European sites to Green Factory

By: Trademagazin Date: 2025. 05. 21. 12:20

Eisberg, a subsidiary of the Bell Food Group and a leading provider of fresh convenience salads in the DACH region, has announced the sale of its production facilities in Poland, Romania, and Hungary to Green Factory. The divestment aligns with Eisberg’s strategic decision to concentrate exclusively on its core markets in Germany, Austria, and Switzerland.

The transaction does not affect Eisberg’s operations in Switzerland and Austria, nor its procurement company in Spain. Green Factory, a Central European food industry player with operations in Poland, Hungary, Lithuania, and Ukraine, will continue running the acquired sites and will retain all employees. The financial terms of the deal remain undisclosed. Completion of the transaction is subject to regulatory approval in the relevant countries.

As part of the company’s strategic realignment, Mike Häfeli, Head of the Eisberg Division, will step down at his own request. The Board of Directors and the Group Executive Board expressed their gratitude for his leadership and contributions. Effective June 1, Tobias Wölfle, currently CFO of Eisberg, will assume the role of Head of Division.

Eisberg generated net sales of CHF 370 million in 2024 and employs over 2,200 people. Its portfolio includes cut salads, fresh herbs, and pre-packaged fruits and vegetables, serving both retail and wholesale customers.

About the Bell Food Group
The Bell Food Group is one of Europe’s leading meat processors and convenience food specialists. Its brands—Bell, Hubers, Eisberg, Hilcona, and Hügli—cover a wide spectrum of products from meat and seafood to vegetarian and ready-to-eat solutions. Serving retail, foodservice, and the food processing industry, the group employs around 13,500 people and generates annual revenues exceeding CHF 4.7 billion. The Bell Food Group is publicly traded on the Swiss stock exchange.

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