HEINEKEN and the Design Terminál have signed a strategic partnership

By: trademagazin Date: 2014. 11. 18. 11:41

The HEINEKEN Hungária and the Design Terminál have signed a strategic agreement in order to support the creative industry.

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Joris Huijsmans, CEO of the HEINEKEN Hungária Zrt. signed signed a three-year cooperation agreement with Böszörményi-Nagy Gergely, Design Terminal Director General of the Heineken Hungária Zrt. on 18 November 2014, with the aim to support the Hungarian creative industries.

Design Terminal aims to support the creative businesses in the conquest of the domestic and international markets. Therefore the institution has launched an incubation program for them that provides business mentoring, consultation appereance at foreign trade fairs. The Design Terminal this year providing free services to approximately 150 domestic creative industry players.

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