German Weleda invests in a start-up venture

Weleda AG, the global leader in the distribution of certified natural cosmetics and anthroposophic medicines, has invested in a start-up for the first time in its history, German Lebensmittelpraxis reported.

On the picture (from left to right) Dr. Nike Lohmann, Tina Müller and Loni Baur | photo credit: Christine Lipski

The company has picked Loni Baur, which develops decorative cosmetics based on the principles of Clean Beauty.

The Loni Baur start-up was founded in Hamburg in 2021 by Loni Baur, an internationally renowned make-up master, and Dr. Nike Lohmann. With around 30 years of experience in the beauty industry, Baur has worked with Chanel and the Vogue magazine.

The company develops vegan, eco-friendly cosmetic products and has currently been working on a certified natural cosmetics line of its own.

Tina Müller, CEO of Weleda, said that the two companies make a great match, as they share a commitment to using quality, natural and intensely nourishing ingredients, but the founders’ entrepreneurial spirit, passion for their products and social media presence are also impressive.

They will be appearing together for the first time at The Art of Beauty & Health exhibition in Düsseldorf at the end of March, where Loni Baur’s personal beauty tips will also be revealed.