Starbucks prepares to enter the Italian market

By: trademagazin Date: 2015. 11. 16. 10:45

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Starbucks is busy preparing for entering the Italian market. Sources say the coffee giant and Italian businessman Antonio Percassi will sign a contract before Christmas to open the fist coffeehouse in Milan. Local café owners are afraid that Starbucks will have negative effect on the country’s coffee culture.