Trademagazin > News and articles > Company and Personal News > Starbucks prepares to enter the Italian market
Starbucks prepares to enter the Italian market
Starbucks is busy preparing for entering the Italian market. Sources say the coffee giant and Italian businessman Antonio Percassi will sign a contract before Christmas to open the fist coffeehouse in Milan. Local café owners are afraid that Starbucks will have negative effect on the country’s coffee culture.
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