Starbucks opening mobile pickup-only store format in NYC

Starbucks’ loyalty members will soon have a unique location to pick up their beverages New York City’s Penn Station.

In a brief post on its e-commerce site, Starbucks says it is introducing Starbucks Pickup, a streamlined store experience specifically designed for members of the Starbucks Rewards loyalty program who order and pay with its app.

To patronize the Starbucks Pickup store, customers will need to sign up for Starbucks Rewards, download the Starbucks app and use the mobile order and pay option. Before placing the order, customers will then select Pickup – Penn Plaza as their order location.

When they arrive at the store, customers will find their name on the order status board. In-store baristas will be available to offer assistance if needed. No other types of orders can be placed.

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