Starbucks opened in Poland – and probably all over Eastern Europe in 2009

By: trademagazin Date: 2009. 04. 09. 03:56

Starbucks opens its First store in Poland – AmRest Sp. expects to capture an increasing share of the rapidly growing coffeehouse markets in Central and Eastern Europe.

 The coffeehouse segment is the fastest-growing culinary sector in Poland. According to horecanet.pl, a restaurant industry report, average annual revenue growth of the Polish coffeehouse market between 1997 and 2007 was estimated to be approximately 40 percent. Another report published by BROG Media Biznesu estimated a 30 percent growth in the Polish coffeehouse segment in 2007 alone. In 2008, AmRest opened the first Starbucks store in the Czech Republic and operates nine locations in the country. AmRest is also Starbucks joint-venture partner for the Hungarian market. There are more than 1,550 Starbucks locations in 27 countries throughout Europe, Middle East and Africa, as of the end of Starbucks fiscal first quarter.

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